CASE STUDY: EXPEDIA NORWAY, VIRTUAL FLAM
Services: SEO, Creative Campaign development and Strategic Outreach
Markets: Norway
The objectives:
We took an innovative approach by using 360 Video and VR to create a visual train ride on one of Norway’s most scenic railway routes.
The core objectives were to
-Generate high authority links for our client
-Increase brand recognition through coverage in local and national Norwegian Press:
The results:
- Unique collaborative creative campaign with quality in focus
- 133 pieces of online coverage from 113 linking root domains
- The piece was covered by some of the biggest authority sites in Norway including;
- visitnorway.no, Dagbladet, Aftenposten, BT.no, side2.no, thelocal.no, Telegraph.co.uk, adweek.com, Yahoo, Daily Mail Online, TravelandLeisure.com
- The video itself has been viewed over 250K times.
