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@lou_loud

Ultimate guide to Digital Marketing Awards

With so many agencies out there, it’s important to stand out from the crowd. Winning awards for your great work is one of the best ways to get noticed, either by potential new clients, or to attract new recruits to your team. But, with so many potential awards out there, it’s awesome to decide... More

@Nina_Koo

How to write a blog for a business

Adding a blog to your business website is a brilliant way to connect with your customers and also adds strength to your brand. Many businesses haven’t latched on to the idea that a blog is a beneficial tool to use. Most believe a blog can be time consuming; that thinking up ideas for posts... More

@HobsonRomy

outREACH Conference 2018

  A big thanks to everyone who attended this year’s outREACH conference! We had a great day, and were humbled by the quality of speakers from across the industry. outREACH conferences are designed to give first hand insight into the professional elements that make up outreach, and... More

@jamesfinlayson

SEO Metric Ranking Correlation Study

When we first started link building we'd talk about raw number of links. Most would like to think that those days are gone and that, since Penguin, quality matters more than quantity. As a result, many have moved to talking about number of links above a certain metric - typically Domain Authority... More

@jamesfinlayson

Comparing Screaming Frog Crawl Files

Handing over technical recommendations often comes with some trepidation; how long might it take for them to be implemented, will they be implemented at all and, if so, will they be implemented correctly? That's why understanding how development cycles occur, how items are prioritised and who you... More

@jamesfinlayson

How to Crawl An Entire Industry Faster Than Most Crawl A Single Site

We've previously talked about running Screaming Frog's Crawler on Google's Compute Cloud. Now, I want to share how we took this to the next level - how you can use this to automatically crawl as many websites as you want simultaneously. Running Screaming Frog In the Cloud As a quick reminder, the... More

@jamesfinlayson

Fixing Google’s Keyword Search Volume Aggregation

If you ask Google Keyword Planner the search volume for 'cheap windows laptop' in the US, it'll tell you that it's 100-1k - thanks for the help Google! If, instead, you turn to the tools providers you'll get answers somewhere in the range of 1.5k (Searchmetrics) to 2.9k (SEOMonitor). Yet, what... More

@jamesfinlayson

Running Screaming Frog on Google’s Own Servers

Screaming Frog is the industry standard SEO crawler, but it can slow down your computer and monopolise your internet connection. By running it, instead, on Google's Compute Cloud it can run significantly faster and you're free to get on with other jobs whilst it runs. Moreover, if you can run one... More

@lisadmyers

Verve Search Introduces: The LinkScore Tool

Want to understand the real value of the links you’re building? Here at Verve Search, for the past five years, we’ve been developing a proprietary metric to do just that. Up to now, we’ve kept it exclusively for our clients, but, in the interests of transparency, and for the benefit of the... More

@official_lynsey

outREACH Conference is back for 2018

At the beginning of 2017, we decided to embark on a new challenge - run a conference! Lisa, a seasoned conference speaker, had felt for a long time that there was an appetite in the industry for a conference 100% dedicated to outreach, and that we should run it. We booked the venue the very next... More