As the year comes to a close, we’d like to bring attention to an important charity and the huge achievements our team has made on their behalf.
In 2021, Verve Search began a new charity initiative to raise money for the Felix Project.
What is the Felix Project?
Founded in 2016, the Felix Project tackles both the issues of wastage in the food industry and hunger in London by redistributing surplus food from 539 suppliers (including supermarkets and restaurants) to hundreds of charities and schools across the capital.
According to the Felix Project, 1.5 million adults in London currently struggle to afford food, which also means 400,000 children are going hungry. We knew we had to do something to help this very important charity deliver food to those who are struggling.
Meeting our target
At the beginning of the year, we set a target of £2,000, and we organised four fundraising events to help us reach it:
- Virtual Cook-Along – To bring attention to the issue of the huge amounts of waste in the food industry, we got together on Zoom and learned together how to use leftovers to make a tasty meal.
- Live Below The Line – We tried living off of just £1 a day for five days, teaching us how difficult it can be to live in poverty and barely make ends meet.
- Vitality Big Half – Three brave souls ran the Vitality Big Half marathon, resulting in some very sore legs and some hefty donations.
- Bake Sale – We organised a bake sale in our office and encouraged everyone to bake some delicious treats and raise money for a good cause too!
We surpassed our fundraising target
Not only did we have some fun and get to know our colleagues better with these events, but we raised an initial £2,091 for the Felix Project. OMG, our parent company, then rounded that amount off with another £500 donation, which brought the fundraising total for 2021 to £2,591!
To put that into perspective, a donation of £30 delivers enough food for 183 meals. That means our huge donation will help deliver 15,800 meals to those who really need them this Christmas.
We’re hugely proud of all the fundraising we’ve done this year for such an important charity, and hope to continue our efforts next year. If you’d like to donate to the Felix Project in the meantime, you can do so here.