Verve Search logo

Profanity On Film

Buzz Bingo
UK
Creative/Outreach
Gambling
info icon
  • 31,825

    LinkScore points

  • 995

    Additional pieces of coverage

Have you ever wondered which films are filled with the most expletives, or which actor curses the most on the big screen? You may be surprised by the results of our study of over 3,500 movie scripts.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Support and increase brand recognition efforts through coverage, social and print.

Methodology

To find the movies with the most swear words, we scraped a whopping 3,565 film scripts and cross-referenced them with lists of profanities, including those selected by an official Ofcom report. We could then rank films by the total number of swear words and swears per 1,000 words to find the most foul-mouthed film, plus the top actors and actresses and the top movie characters ranked by swear words uttered on film.

We also wanted to answer the question: has profanity in movies changed over time? We analysed the number of swear words spoken per 1,000 words in films released over the last eight decades to find out. We also looked especially at PG films to explore if the leniency around swear words in family-friendly films has evolved over time.

The resulting campaign was phenomenally successful and attracted lots of media attention, including from the biggest authority sites and a few A-listers! Jonah Hill launched the campaign into the viral stratosphere when he Instagrammed in response to his crown as the most foul-mouthed actor on screen, and Nicolas Cage references our study in his Netflix show ‘History of Swear Words’.

Results

A highly shareable and fascinating piece of content that was full of angles for journalists to explore
871 linking root domains from some of the biggest authority sites including; USA Today, The Guardian (twice), Independent, HuffPost, Daily Mail, NME, Chicago Suntimes, and Metro
• A LinkScore of 31,825 points
• Over 15.5m coverage views
• Over 76.6K shares on social media through coverage as well as through the campaign itself
Celebrity responses from A-listers including Jonah Hill (via Instagram) and Nicolas Cage on the Netflix show ‘History of Swear Words’

Coverage highlights

View live campaign
linkscore tool on a laptop

Measuring the metrics that matter

We combine key industry-standard metrics into a single score that quantifies a link's ability to influence rankings

Find out more