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Priced Out Property

Online Mortgage Advisor
UK
Creative/Outreach
Finance
  • 2887

    LinkScore info icon

  • 78

    Linking domains

  • 34

    Extra coverage

Many towns and cities in Great Britain and across the globe are pricing out their locals from affording a home. For Priced Out Property, we explored where in the world (and closer to home) the affordability gap has grown the largest in recent years.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Increase organic search rankings to increase the client’s traffic.

Methodology

Priced Out Property is broken down into two sections: one that focuses on Great Britain and one on a global scale. At the start of the user's journey, they're able to choose which study they'd like to explore first.

While wages have stagnated in Great Britain in recent years, property prices have continued to increase to record levels. This affordability gap has made it harder than ever for Brits to get a foot on the property ladder.

Our GB analysis breaks down the issue on a local level, using Office of National Statistics data to reveal the top ten local authorities by region that have seen the affordability gap grow the widest between 2011 and 2020.

ONS also provided us with salary data for men and women in Great Britain, allowing us to break down where in the country men and women have been priced out of the market the quickest.

A handy search function also allows the user to find out how property affordability for the average person changed between 2011 and 2020 in their local authority, plus view a 2021 forecast based on extrapolated data.

The global analysis of Priced Out Property focuses on the affordability of buying and renting property in over 200 cities around the world. Combining local salary data with average local rental and purchasing costs for each city, we ranked the top ten cities globally and in Europe, the USA, Asia, and South America that became more or less affordable between 2016 and 2020 for locals to get on the housing market.

The resulting campaign was incredibly localised, allowing journalists from all over the world to craft compelling and resonating stories.

Results

  • 2887

    LinkScore

  • 78

    Linking domains

  • 34

    Extra coverage

  • 1.3m

    Coverage views

  • 9

    Countries covered

Coverage highlights

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