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Pioneering Women

Tide
UK
Creative/Outreach
Finance
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  • 3,357

    LinkScore points

  • 93

    Additional pieces of coverage

According to Crunchbase, female-founded companies received 17% ($8 billion) of all venture dollars in the first quarter of 2019. While that might seem low, there's a different record of success when it comes to the making of female founders. We analysed the backgrounds of women who started businesses that received at least $1 million in funding to investigate.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Deliver a LinkScore of over 1,500.
3. Support and increase brand recognition efforts through coverage, social and print.

Methodology

Based on two key pillars in Tide’s mission statement (entrepreneurship and gender equality), we created a data-led campaign analysing the backgrounds of women who started businesses that received at least $1 million in funding. We set out to discover which university or business school, degree, and location produces the most female founders.

The aim was to include as many interesting angles as possible, enabling us to reach out to each journalist with the angles most suited to their specific audience.

All data used in this campaign was sourced from Crunchbase, which is not only an unbiased third-party data source but useful for lending credibility to the campaign because of its reputation.

Results

• We created an informative and unique piece of content that was stacked full of angles
93 linking root domains from some of the biggest authority sites including; The
Telegraph (who not only covered it twice but included ‘follow’ links – incredibly rare for them!) Forbes, The Business Journals, Stuff, TechCrunch.com, and TechCrunch Japan
• More than 257,000 campaign views
• More than 5,800 social shares from channels like the University of Bath and TechCrunch
• A LinkScore of 3,357 points

Coverage highlights

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Measuring the metrics that matter

We combine key industry-standard metrics into a single score that quantifies a link's ability to influence rankings

Find out more