National Stress

From traffic jams to financial worries, modern life can be stressful. Working with Babylon Health, we analysed over 5 million tweets across the UK and US to find out where people are most likely to tweet with words relating to stress, frustration and anxiety.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Deliver a LinkScore of at least 5,000 points.
3. Support and increase brand recognition efforts through coverage, social and print.

Methodology

We gathered data from Twitter in real-time over two consecutive weeks in every US state, UK county, New York borough, London borough and the 100 most populated cities and towns in both the UK and US.

This produced a sample of over 5 million tweets that we analysed with TensiStrength, a tool designed by Mike Thelwall (Professor of IT at Wolverhampton University) to measure stress levels in snippets of text based on factors such as punctuation and spelling. This enabled us to identify and rank the most stressed locations by tweet scores.

Results

• 10408

  LinkScore

• 234

  Linking domains

• 47

  Avg. trust flow

• 1m

  Est. Coverage views

• 85k

  Coverage shares

• After 6 months (during which time we launched and outreached a series of three campaigns which included National Stress) organic visibility for the client increased by 134% which lead to a 129% revenue increase

Coverage highlights

• 
• 
• 
• 
• 
• 

View live campaign