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National Stress

Babylon Health
UK
Creative/Outreach
Health
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  • 10,408

    Points

  • 239

    Pieces of coverage

From traffic jams to financial worries, modern life can be stressful. We analysed over 5 million tweets across the UK and US to find out where people are most likely to tweet with words relating to stress, frustration and anxiety.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Deliver a LinkScore of at least 5,000 points.
3. Support and increase brand recognition efforts through coverage, social and print.

Methodology

We gathered data from Twitter in real-time over two consecutive weeks in every US state, UK county, New York borough, London borough and the 100 most populated cities and towns in both the UK and US.

This produced a sample of over 5 million tweets that we analysed with TensiStrength, a tool designed by Mike Thelwall (Professor of IT at Wolverhampton University) to measure stress levels in snippets of text based on factors such as punctuation and spelling. This enabled us to identify and rank the most stressed locations by tweet scores.

Results

An insightful campaign with a focus on innovative data analysis
234 linking root domains from some of the biggest authority sites including; Time Out, Metro, MSN, LA Times, Miami Herald, Chicago Tribune, Orlando Business Journal, Houston Chronicle and Sun Sentinel
• More than 1,030,070 campaign views
• Over 85,000 shares on social media through coverage as well as through the campaign page itself
• A LinkScore of 10,408 points
• The campaign achieved fantastic offline coverage, including TimeOut London and I News.
• After 6 months (during which time we launched and outreached a series of three campaigns which included National Stress) organic visibility for the client increased by 134% which lead to a 129% revenue increase

Coverage highlights

linkscore tool on a laptop

Measuring the metrics that matter

We combine key industry-standard metrics into a single score that quantifies a link's ability to influence rankings

Find out more