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Insta Wealth/Insta Wealth 2020

Buzz Bingo
UK
Creative/Outreach
Gambling
  • 25012

    LinkScore info icon

  • 683

    Linking domains

  • 86

    Extra coverage

The top Instagrammers have made a career out of ‘influencing’, often earning fortunes just from sponsored posts... but who makes the most? The original Insta Wealth campaign for Buzz Bingo was launched in 2019 and was an immediate hit online. The 2020 follow-up explored how our wealthiest Insta influencer rankings changed over the 12 months previously.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Increase organic search rankings to increase the client’s traffic.

Methodology

We all know that social media influencers can rake in the big bucks from their Instagram earnings, but we wanted to know how these celebs’ online earnings measured against their regular wages. For example, did you know that Christiano Ronaldo earns more from his paid partnerships than from his contract with Juventus? This is just one of the facts we uncovered when creating Insta Wealth for Buzz Bingo.

We pulled together fascinating insights such as this through analysis of Hopper HQ’s Instagram Rich List 2019, as well as formulating our own calculations to figure out the value of each influencer’s followers. The campaign also comes with an Insta Wealth Calculator where users can work out the value of their own Instagram accounts, which is based on an eMarketers report on worldwide influencer rates.

Insta Wealth 2020 was launched in 2020 as a follow-up to the hugely successful original Insta Wealth campaign.

Results

  • 25012

    LinkScore

  • 683

    Linking domains

  • 86

    Extra coverage

  • 1.2m

    Coverage views

  • 83k

    Coverage shares

  • 91

    Countries covered

  • 1

    Industry awards

Coverage highlights

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