Measuring the metrics that matter
We combine key industry-standard metrics into a single score that quantifies a link's ability to influence rankingsFind out more
How much are you willing to spend on the latest games console? After its release in 2020, many people struggled to find a newly released PS5 in a store that wasn’t sold out – but the average-earning person in some countries struggled to even afford one in the first place.
For Global Cost of Gaming, we ranked the cost of consoles vs average earnings around the world to find out just how accessible the biggest gaming brands are – and how the cost of gaming compares among prizewinning esports players.
1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Increase organic search rankings to increase the client’s traffic.
We began our research by finding the retail prices of the PS5 (digital edition), Nintendo Switch, Xbox Series S, and iPhone SE from various sources, including official brand websites and regional online stores. We also included the cost of a gaming PC, based on the cost of a Dell G5 Gaming Desktop with a GTX 1660 graphics card. Countries with no retail prices available for brand new products were excluded from our analysis.
Using average monthly salary data for each of the countries in our analysis, we then found out how much the cost of the gaming gadgets in our study represented in terms of local monthly salary takeup. This gave us not only the rankings of the most and least expensive places to buy a console, but the most and least affordable places to be a gamer.
We also put together a map revealing where in the world prizewinning esports gamers are most likely to come from and how their gaming earnings compare to the local salary. We wanted to find out whether high console costs might be a barrier to rising to esports elitedom, but discovered quite the opposite: there are more prizewinning esports players in the top ten most expensive and most unaffordable (based on local salaries) countries to buy a games console than in the cheapest and most affordable countries.
• A highly shareable and relevant piece of content that was packed full of interesting angles for journalists to explore
• 111 linking root domains from some of the biggest authority sites including; Clarin, Ekstra Bladet, The Sun, and La Nacion
• A LinkScore of 3,112
• Over 1.6m coverage views
Share this campaign