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Colour is in the Eye of the Beholder

A Contact Lens Company
UK
Creative/Outreach
Retail
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  • 7,094

    LinkScore points

  • 126

    Additional pieces of coverage

Research suggests that our gender, age, and the language we speak can affect how we distinguish between colours and shades. In Colour is in the Eye of the Beholder, our 2019 campaign for a contact lens company, we tested 2,000 UK participants with a series of clickable and drag-and-drop games to discover how colour perception changes between demographics.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Increase organic search rankings to increase the client’s traffic.

Methodology

We don’t all perceive colour in the same way. Studies suggest that women are better than men at distinguishing different shades of the same hue.

Other research shows that colour vision-related problems become more common with age. The language we speak can also affect how we perceive colour.

Colour is in the Eye of the Beholder is an interactive ten-question game that tests users on their ability to discern between different colour hues. Our game, alongside a survey, was given to 2,000 UK participants in order to discover the demographics with the strongest colour perception.

The campaign was so successful that we released a localised version for the French market the following year.

Results

A fun, thought-provoking, and highly shareable piece of content that appealed to a wide range of users and journalists
171 linking root domains from some of the biggest authority sites including; MSN, The Mirror, Business Insider, The Daily Mail, Gizmodo Spain, and News.com.au
• A LinkScore of 7,094
• Over 500k coverage views

Coverage highlights

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