Measuring the metrics that matter
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A recent poll of business travellers found that a lack of sleep is often cited as one of the worst things about their jobs, and this may be to do with the noise and din of city centres. After partnering with CarpetRight and analysing more than half a million reviews on ‘external noise’ for hotels around the world, we discovered which cities are the loudest and quietest.
1. Generate high authority links.
2. Increase organic search rankings, thus increasing traffic.
We scraped every hotel in every city included in our study on Booking.com and analysed for the proportion of ‘loud’ or ‘quiet’ mentions in every review. To provide a balanced analysis, hotels without reviews for both loudness and quietness were excluded from the final sample. Over 10,000 hotels and 500,000 hotel reviews in more than 200 cities were included in our research, enabling us to create a piece that was not only reliable and accurate, but interesting and informative too.
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