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Alternate Architecture

Creative/Outreach, Tech SEO
  • 12792

    LinkScore info icon

  • 201

    Linking domains

Several landmarks around the world are instantly recognisable and have arguably become a part of their respective city’s identities – but they could have turned out very differently. Using the rejected designs for these landmarks, we created a series of illustrations to show how they could have looked.


1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Deliver LinkScore results of over 1,000 points.
3. Support and increase brand recognition efforts through coverage, social and print.


We produced content that had the ‘comparison factor’ which are famous for that would also appeal to general-interest publications. We compared beautiful designs of famous monuments as they currently are with how they could have been, created in-house and presented in a clean simple format.

Our outreach team targeted top-tier journalists with a range of angles and stories that were incredibly successful at piquing the interest of the public.


  • 12792


  • 201

    Linking domains

  • 42

    Avg. trust flow

  • 749k

    Coverage views

  • 2.2k

    Coverage shares

Coverage highlights

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