Verve
Case Study
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We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

24 Hour London

Client: Lenstore
Market: UK
Campaign URL: https://www.lenstore.co.uk/vc/24-hour-london

See London like never before! Verve Search worked in partnership with Nikon and the Canary Wharf Group to produce this 8 gigapixel, 24 hour time-lapse photo of the London Skyline. This beautiful and detailed view of the city is the very first of its kind.

Objectives

The objectives set by Lenstore were to:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.
  3. Support and increase brand recognition efforts through coverage, social and print.
  4. Grow organic traffic and revenue sitewide and, in particular:
    • for the strategically and commercially important ‘contact lenses’ page;
    • improving rankings for the 1,178 commercial keywords that they were tracking

Strategy:

We began with a technical SEO audit, which resulted in a range of recommendations which (in conversation with Lenstore’s lead developer) we prioritised based on likely impact and taking into account the internal resources available. We continued to work closely with the Lenstore team to help implement recommendations.

When it came to campaign ideation and production, contact lenses are not a topic that journalists usually have much cause to write about. To this end we created a series of sight, vision and perception related content pieces for Lenstore including 24 Hour London. This 8 gigapixel, 24 hour time-lapse photo of the London Skyline was the first of it’s kind making it a campaign worth talking about!

Results

Achieved top-tier, authoritative, editorially valid links that increase site authority.

LinkScore 10,834

24 Hour London obtained 156 links from the largest authority sites, including;

The Daily Mail The Mail on Sunday
Time Out This Is Money
Yahoo Fox
Digital Trends NBC
Engadget CNN

24hour-london-logos-1

Delivered LinkScore results of over 1000 points.*

 

Support and increase brand recognition efforts through coverage, social and print.

The campaign has been viewed online just under 2 million times, as well as featuring in several offline articles including a double page spread in Stuff Magazine. Furthermore the campaign was shared over 6k times from some major accounts.

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