Verve Search logo

Historic London

  • 7764

    LinkScore info icon

  • 79

    Linking domains

Using Google’s Street View functionality, we superimposed 100-year-old photographs over current views to create Historic London for Expedia UK.


1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Deliver LinkScore results of over 1,000 points.
3. Support and increase brand recognition efforts through coverage, social and print.


Our plan was to create a simple, engaging gallery featuring historic images of key places and tourist hotspots in London. By superimposing 100-year-old photos over Google Street View scenes, we enabled users to interactively browse the bustling streets of London and see how some of the most famous parts of England’s capital looked a century ago.

We curated high-quality images of famous landmarks and destinations in London and ensured that the images were appropriately framed to match the current view as seen on Google Street View. This was a significant challenge as it was important to ensure position, angles and scale matched Street View to give the user the best experience.

We worked on a kick-ass outreach strategy to create some ‘buzz’ around the campaign in advance of the launch which resulted in a surge of links.


  • 7764


  • 79

    Linking domains

  • 164k

    Est. Coverage views

  • 90k

    Coverage shares

ITV London news also covered the campaign in a segment during their evening news broadcast

Coverage highlights

View live campaign
linkscore tool on a laptop

Measuring the metrics that matter

We combine key industry-standard metrics into a single score that quantifies a link's ability to influence rankings

Find out more