On Location

While many movies and TV shows are filmed exclusively in studios these days, over the past 20 years more than 340,000 were still filmed on location. But have you wondered which location has made the most appearances on-screen? Using data from IMDb and working with GoCompare, we uncovered where in the world has been filmed the most...

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Achieve a minimum LinkScore of 5,000 points.
3. Maintain the client’s number one ranking for car insurance.
4. Support and increase brand recognition efforts through coverage, social and print.

Methodology

In order to ensure we met our objective of achieving high authority links to our client, we set out to create a campaign with a broad editorial appeal. The growing popularity of film and TV location tourism is a sign of just how interested people are in visiting the real-life locations from their favourite fictional shows. This campaign looked to capitalise on this interest, but rather than just finding favourite locations from popular shows (an approach often taken by journalists), it instead looks at the most popular locations across all film and television.

We started by crawling IMDb for film data from the last 20 years and subsequently analysed over 340,000 movies that we retrieved. After we cleaned the data (removing locations such as film studios) we started to look at how we could cut the data to maximise its outreach potential.

We cut the original list of movies and locations into countries, regions, cities and even specific locations which gave us an almost indefinite number of angles for different types of target audiences.

Our team also produced additional content to ensure the most important pieces of data were more comprehensible. This additional asset enabled us to contact national US publications as well as the more niche local coverage.

Results

• 31162

  LinkScore

• 436

  Linking domains

• 43

  Avg. trust flow

• 1.7m

  Est. Coverage views

• 15.5k

  Coverage shares

• The campaign also gained national and international high-authority print coverage (a full page in the Washington Post and in UOL Brazil) and the study has been mentioned on top radio stations (BBC Radio)

Coverage highlights

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View live campaign