Why should I invest in Mobile SEO?
More and more people are using their mobile devices or handhelds to search or find nearby places. Hence, you could lose many customers by keeping the mobile channel untouched. You will have to research how many users actually use their mobile devices to enter your page and how usability friendly your mobile page is. Moreover, research has shown that the mobile share of paid clicks have gone up since 2012. Hence, the change by Google of all PPC campaigns to enhanced campaigns in order to boost mobile traffic.