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Mashups are basically quick and easy content to produce for any web page, which can be a great way of link baiting. For instance, tool collection pages can be mashups.

Meta Description

This HTML tag within the section describes the content of the page with one or two sentences. Although the Meta description isn’t visible on the page, it is still of greater advantage to have unique and precise Meta title and description tags. This way the search engine can see what the page is about. Moreover, viewers get attracted by the creative or informative meta description in the SERP.

Meta Keywords

This tag highlights the specific keywords or phrases which you want to target on that page.

Meta Tags

Meta descriptions and meta keywords are usually referred to as meta tags.


This is the official measurement in most of the analytics programs.

Mirror Site

Usually this is a site that duplicates the content from another site - basically an identical site on a different address.