At the ideation stage, think like a journalist would and try to figure out how you could reach a headline or story that would evoke certain emotions such as shock, anger, sadness, happiness, or outrage.
Your subject line really is absolutely key as it is the only factor that will decide whether a journalist would open your email or not.
Don’t do a click-bait headline. Journalists see through it and will delete it ASAP.
Be specific. ‘Manchester is the most popular city for shopping’ rather than ‘The 10 best cities for shopping in the UK’. Journalists want to know immediately what the story is.
Front-load keywords in your subject line – the most important keywords at the front.
When prospecting and refining your pitch, check recent articles by the journalist and see when they were published to gauge when to send your pitch. Journalists work shifts, so 8am Monday-Friday might not be the only pitching-time option.
Speakers: Laura D’Amato, Surena Chande, Jon Buchan, Chris Czermak, Sarah Fleming, Jasmine Granton, Louise Parker, Laura Wilson.
When going out with a reactive piece of content, always get a second pair of eyes (preferably the client) beforehand.
Having a diverse set of skills and experiences on your team is great for coming up with ideas, for checking campaigns, and for ensuring that what you put out is ethical.
Be honest and believe in your abilities with brands. It will make them trust you a lot more.
The speakers had different opinions about whether you need to put out a campaign or not. At the end of the day, it depends on your or your client’s expectations. As long as this is clearly communicated and that you agree with what you want the results to be, you can choose how to get there.
Verve’s take on it is that big campaigns allow us to reach out to a large panel of journalists with in-depth research and therefore get the attention of top-tier publications. However, we always like to mix this with a more reactive approach to target relevant publications for the client.
As long as your content is relevant and resonates with your target audience, the format is not the most important.
Your content needs to be suitable for social media too as it’s a big part of journalists’ KPIs.
Diversity and Inclusion in Marketing, One Year On – Why Has Nothing Changed?
Speaker: Azeem Ahmad, Digital Marketing Lead at Azeem Digital
Companies should ensure every leadership bonus is tied to D&I initiatives – if POC/women aren’t being paid fairly, neither should the leadership.
Start to measure and publicly release detailed yearly diversity data.
Introduce wage equity schemes to ensure women and POC are being paid on par with white counterparts.
Looking back at 2020:
8% average POC speaking representative at selected conferences. All were men.
6 in 10 believed their identity or ethnic background has affected their career opportunities.
58% said they were either unsure or disagreed that their workplace actively tried to address the diversity gap between POC/white staff, and 43% believed their organisation doesn’t have an inclusive culture.
2021: Why has nothing changed?
One in six fear they would lose their job if they got terms around race and ethnicity wrong, while 30% felt it would lead to disciplinaries.
Workers are more confident talking about death (38%) than race and ethnicity (29%) in the workplace.
Make sure it has different angles to go out with, to different journalists, different publications, and fits different niches. Don’t limit what you can achieve with your campaign.
Have on hand a rich variety of different assets: data, visuals, case studies, expert comments, and (if it’s relevant for them to provide them) client comments.
Writing a press release…
Personalise your pitch to the journalist. Use their name. Is it really relevant to them? Have they written about this subject before? What do they normally feature in the way of assets or case studies?
Cater what you include in your email according to what the publication typically covers. National newspapers tend to like gender breakdowns in data. Niche industry publications will want to talk about data relevant to the industry.
Use a subject line relevant to that publication and make sure it is effective. There are lots of tools out there that can analyse and score your subject line on its effectiveness. Try things out and experiment to see what works best.
Write according to the language and tone you see in the target publication: for example, do they write in a sensationalist tone or more factual?
Brief press releases are better for bigger publications. They are busier and the brief needs to be more to the point. Include all the key information that they need. Detailed press releases are better for niche publications. Detailed releases will be really relevant to them so they can have lots of detail.
Big national newspapers like case studies as it provides a first-hand experience of the subject in your release. Consider focusing your pitch around this case study if it’s strong enough. Otherwise, you can just mention that you have one on hand.
Including expert commentary – whether external or client – makes a journalist’s job easier. They won’t have to search it out themselves if they need it.
The more you provide, the less a journalist has to do. It’s easier for them to take all your assets and get a story live if they don’t have to keep referring back to you.
Great accessibility is also great UX. Great UX has long-term SEO benefits for your brand and builds brand loyalty. If your website is accessible to everyone, it makes sense that more people will come back to use it and recommend it.
There are various kinds of disabilities you need to be aware of when building your website. These include not only sensory, cognitive, or motor, but situational, temporary, and socioeconomic. A temporary disability might be that you’re in a space where you can’t listen to a video out loud and need subtitles. Temporary includes carpal tunnel syndrome or a concussion. Socio-economic disabilities might include poor wifi, which impacts load speed and limits what a user can access.
There are different things you need to consider to make your website more accessible. The main ones highlighted in this talk are: improving your site’s colour contrast; making images accessible (e.g. with alt text); ensuring accessible navigation (e.g. making your website conveniently accessible with just a keyboard); and using the right tone of voice (e.g. using plain English).
There are free tools available online to assess your website’s current accessibility and help you to improve it. One example is WebAIM’s contrast checker.
In the UK alone, £17.1 billion is lost every year due to inaccessible websites. You are also legally obliged to make your website accessible.
How to devise a content strategy following a content audit
Speaker: Jess Peace, Senior Content Producer at NeoMam Studios
There’s no one-size-fits-all approach to content marketing, particularly where your target audience is concerned. Your business goals should highlight areas of focus, which will help to set your content strategy’s priorities.
Before trying to define what content you want to create, first define the audience that it is for. This will help to make the content more relevant and valuable for them, and increase the likelihood of greater engagement and more conversions. To do this, ask questions like: Who do you want to reach? Are you looking to expand your audience or target a new one? What does your audience care about?
Try applying the ‘snog-marry-avoid’ framework when combing through existing pages during a content audit. It can be defined like this:
Snog: content that works well in meeting KPIs but could be working harder Marry: content that works really well in meeting your KPIs and is a prime example of the kind of content that you should be creating more of Avoid: content that doesn’t really hold any benefit, for example, it drives no traffic, has low engagement and/or is outdated
The importance of consumption for creativity: we work in an inspiring industry full of creative case studies, but also pay attention to what’s outside of the industry, and outside of your realms of interest in the form of blogs, podcasts, artwork, newsletters, TikTok, inspiring people, Reddit, etc.
When your only goal is earning links, it can be easy to forget about core PR values, like looking after your client’s brand.
At the ideation stage…
Make sure you have a tight methodology and strong data:
In an age where consumer trust in the media is low, we owe it to the public to provide the correct information.
Weak and untrustworthy data will negatively impact your relationship with journalists.
It upholds certain digital PR standards. It’s not ethical or good for the industry as a whole to provide false data.
Consider the ethical implications and ask yourself:
Could the campaign be harmful, e.g. add to harmful stereotypes or upset a group of people?
Are there opportunities for a journalist to take your story and turn it into something harmful? Is it harming a conversation taking place in culture and could it take the media’s attention away from more important conversations in that space?
Is it inclusive? Are the designs thoughtful and inclusive as well? Not only does inclusive design reflect well on the brand and include more people in its audience, but gives us some power in the media to enact real change in representation.
Think about brand guardianship, too:
Be honest with your client. They need to be aware of their limitations when it comes to the type of content they can put out. A campaign can’t be hypocritical. Where are they an authority and where are they not?
You’ve been trusted with their brand. Think about how you communicate with journalists on their behalf and prevent any backlash or negative attention.
Interested in our content marketing and digital PR services? Get in touch.
Ultimate guide to Digital Marketing Awards
With so many agencies out there, it’s important to stand out from the crowd. Winning awards for your great work is one of the best ways to get noticed, either by potential new clients, or to attract new recruits to your team. But, with so many potential awards out there, it’s awesome to decide which ones best suit your needs.
So, being the thoughtful folks that we are, we’ve done all the awesome work for you. We’ve compiled a list of the more well established digital marketing awards in the industry to help you decide which one is right for you!
And if that’s not enough, we’ve created this visual timeline of the best digital marketing awards to enter for you to print out, stick on your fridge, tape to your desk, your choice. Also in PDF.
The Marketing Awards
London Great for! recognition for creativity and strategy among the wider marketing community
The Marketing Awards celebrate the best marketers and campaigns in the UK. Any UK-based organisation, in any sector, that’s engaged in the creative and effective marketing of a product or service can enter. There is almost certainly a category for everyone at these awards. Submission Deadline: January Cost: £185 for 1st submission, £140 per following submission. Ceremony Date: May Ceremony tickets: £275 individual or £2650 for table of 10
Best Business Awards
Manchester Great for! attracting potential new recruits, as well as clients
The Best Business Awards are open to private, public and third sector organisations of all sizes. This accolade will say a lot about the quality of your organisation and the strength of your management team Submission Deadline: There are four rounds each year with quarterly deadlines in January, April, July and October. Cost: £195 per submission, or £150 if you submit in three categories Ceremony Date: Not applicable
Digital Trading Awards
London Great for! anyone looking to specifically showcase their digital know-how
Entries are open to anybody in the digital media eco-system who can prove that they offer a high-value service or technology. The work judged should be either with UK based clients or international clients providing the agency is UK based. Agencies must have had a UK presence for the last 6 months. Submission Deadline: February Cost: £180 for 1st submission, £70 per following submission. Ceremony Date: April Ceremony tickets: £275 individual or £2600 for table of 10
Performance Marketing Awards
London Great for! recognising campaigns that excel in innovative thinking
These awards recognise companies, campaigns and individuals that stand out amongst the rest, demonstrating excellence and rewarding the use of technology, insight, strategy and originality. Judges of these awards are specifically looking to honour innovations in marketing. Submission Deadline: February Submission Cost: £195 per submission Ceremony Date: April Ceremony tickets: £320 individual or £3,095 for table of 10
Recommended Agencies Register
London Great for! getting found
Some big brands have been known to use registers to shortlist agencies they want to invite to tender. Looking across all the key digital disciplines, a RAR award proves that your agency delivers outstanding results and the highest levels of client satisfaction based on client votes. Submission Deadline: February Cost: Free (although there are costs involved in becoming a RAR member) Report Published: April
The European Search Awards
Germany Great for! organisations that have executed digital campaigns across Europe
This is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing across Europe. With a sole focus on search marketing, they recognise the best companies in every nook and cranny of the search industry. Submission Deadline: February Cost: £75 per submission Ceremony Date: April Ceremony tickets: £150 individual or £1400 for table of 10
London Great for! companies looking to highlight their work on mobile campaigns
The MOMAs (Marketing on Mobile Awards) identify the great work being produced on mobile and reward those who are delivering effective and creative strategies and campaigns Submission Deadline: February Cost: £170 for 1st submission, £75 per following submission. Ceremony Date: May Ceremony tickets: £245 individual or £2400 for table of 10
London Great for! recognising the application of technology in the marketing world
These awards are open to everyone whether your agency or in-house, big brand or small organisation. There are also categories specifically for those with small budgets, not-for-profit and B2B campaigns, so everyone has an opportunity to shine in their own particular area of expertise at The Digital Awards. Submission Deadline: February Cost: £210 per submission (an extra fee of £75 is added for late entrants up until March) Ceremony Date: June Ceremony tickets: TBC
London Great for! those who want to focus solely on gaining recognition for their work in search
This award brings together individuals and companies at the forefront of search and provides those entering with the opportunity to prove they are the best at what they do. Submission Deadline: March Cost: £89 per submission Ceremony Date: June Ceremony tickets: £235 individual or £2300 for table of 10
The Big Chip Awards
Manchester Great for! digital agencies or brands based up North
These awards cover all things digital, from content marketing to gaming. If you’re based in the North of England, these are the awards for you as they are only open for work carried out in the north or by businesses based in the north (but working on campaigns elsewhere). Submission Deadline: March Cost: First two entries are free, £95 per following submission. Ceremony Date: July Ceremony tickets: £125 individual or £1000 for table of 10
London Great for! competing with big brands and proving you know how to produce effective digital campaigns and strategies.
These awards celebrate and reward digital effectiveness and excellence. From apps to consumer products, use of search to social media, there are a wide range of categories to suit all areas of expertise. Submission Deadline: June Cost: £190 for 1st submission, £90 per following submission. Ceremony Date: October Ceremony tickets: £265 individual or £2600 for table of 10
The Digital Impact Awards
London Great for! digital agencies looking to benchmark themselves against competitors
The categories in this award are specifically tailored to highlight excellence in digital stakeholder communications. Now in its sixth year, the awards provide a benchmark for companies in choosing agencies able to provide creative or strategic advice. Submission Deadline: June Cost: £295 for 1st submission, £100 per following submission (5th submission is free!) Ceremony Date: October Ceremony tickets: TBC
The Digital Census
London Great for! ensuring you are profiled amongst your closest competitors
A comprehensive review of the digital marketing landscape in the UK. The Digital Census comprises three polls, financial, client and peer. Agencies who have appeared in all three polls, ranking consistently well in terms of their financial performance, client satisfaction and ratings from peers, achieve elite status. You must be a RAR recommended agency at the time of publication in order to appear in the client polls. Submission Deadline: July Cost: Free Report Published: September
UK Agency Award
London Great for! agencies that are looking to showcase their abilities to build their own business
This award seeks out excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK. Submission Deadline: July Cost: £99 per submission Ceremony Date: September Ceremony tickets: £175 individual or £1650 for table of 10
The Sunday Times Hiscox Tech Track 100
London Great for! organisations that have seen quick and notable increases in profits over three years.
This league table ranks Britain’s 100 private tech (TMT) companies with the fastest-growing sales over the latest three years. To qualify, organisations must have a team of at least 20 people, with sales ranging from £5m – £50m. Nomination Deadline: July Cost: Free Report Published: September
International Content Marketing Awards
London Great for! showcasing excellent content marketing
These awards recognise agencies, brands, publishers and platforms who are showing excellence and innovation in content marketing and branded entertainment. Whatever the channel, so long as it is content produced for a brand, you can enter it and it stands an equal chance of winning. Submission Deadline: September Cost: £195 per submission Ceremony Date: December Ceremony tickets: £395 individual or £3750 for table of 10
Masters of Marketing Awards
London Great for! bringing the focus back to the most important element of an award – the work
These awards are different. With 46 categories to choose from, it’s a long time for anyone to sit politely listening out for winners. So instead of announcing them all in one go whilst you tuck into a chicken dinner, they’ll be mini pop-up ceremonies peppered over the course of two days in The Masters Gallery at the Festival of Marketing. Submission Deadline: September Cost: £295 per submission Ceremony Date: November Ceremony tickets: Included in the cost of a ticket to the Festival of Marketing, which is £995
The UK Search Awards
London Great for! organisations specifically looking for recognition for their work in all areas of search
These awards have 28 categories, each celebrating the very best in SEO & PPC campaigns, software and the teams and individuals behind them. Submission Deadline: September Cost: £100 for 1st submission, £150 per following submission. Ceremony Date: November Ceremony tickets: £200 individual or £1900 for table of 10
Deloitte Technology Fast 50
London Great for! organisations in tech that have seen financial success over the last 4 years
The Fast 50 is a ranking of the UK’s 50 fastest growing technology companies, driven by intellectual property and based on revenue growth over the last four years. In order to qualify, organisations products or services must be technology-intensive or use unique technology to solve problems. Submission Deadline: September Cost: Free Ceremony Date: November Ceremony tickets: TBC
Growing Business Awards
London Great for! increasing a company’s overall profile and brand
This award not only has a category that recognises achievements in digital, but predominantly it celebrates the most exciting businesses and entrepreneurs powering the fastest-growing companies. Submission Deadline: September Cost: Free Ceremony Date: November Ceremony ticket: £295 individual or £2450 for table of 10
Good luck with your submissions!
Verve Search Introduces: The LinkScore Tool
Want to understand the real value of the links you’re building? Here at Verve Search, for the past five years, we’ve been developing a proprietary metric to do just that. Up to now, we’ve kept it exclusively for our clients, but, in the interests of transparency, and for the benefit of the industry as a whole, in the back end of last year we took the decision to build a free to use, public version.
After a whole bunch of work, we’re delighted to say it’s live and ready for you to play with.
For those who want to learn more about how it was developed, read on!
Why did we build the LinkScore tool?
A single metric might not always tell the full story!
We’d always felt that there was probably little point (from a rankings perspective) in having a link on an amazingly authoritative domain if it’s no-followed and in a language that neither you nor your customers speak. Yet, if you use a single metric to determine the authority of a link you may find that you’d be treating those links as if they were of equal value.
As such, rather than use a single metric, our tool blends more than 10 different on and off-site metrics, in order to assign a value to a link.
We needed an international metric… We found that many SEO tools that assign link metrics are primarily focussed on English-speaking audiences. So, whilst their metrics might work well in primarily English-speaking countries, that might not always be the case in countries where English is not the native language. Therefore, we built the LinkScore to provide scores that give equal value to equivalent authoritative sites in each country – meaning quality links in one country are assigned an appropriate value.
We wanted a tool which could evolve & keep pace with the industry! Each of the different variables added into the LinkScore were chosen based on our own testing and benchmarking. Where we’re using third party metrics we felt it was important that we weren’t tied to one particular database, and as a result we’ve been able to choose multiple best-in-class metrics that get us as close as possible to measuring the true ranking value of a link. Over the years the LinkScore tool has continually evolved alongside this fast-paced industry.
What does the LinkScore tool do? It allows you to measure a link’s ability to influence rankings. It also allows links to be compared with each other, and groups of links to be compared periodically. Please note, we built this as an SEO tool, and as such, the tool does not take into account the value a link might provide in terms of PR, branding or any other type of marketing.
When you run a link through the tool a score between 0-500 will be returned. This scale is not logarithmic, however some of the variables used to calculate the score are.
Semantically relevant, followed, in-content links in unique content on authoritative domains yield the highest scores. Example sites which would yield high scores include the BBC and the New York Times.
How are scores calculated?
We could tell you, but we’d have to kill you! Kidding 🙂
We keep the exact metrics, and how they are combined, a closely guarded secret. This is to stop people gaming the algorithm, because it is updated annually and because we think the accuracy of the final scores speaks more to the quality of the LinkScore than any particular one of its metrics.
What do I need to do to use the tool? You’ll need to input your Majestic, Dandelion and SEMRush API credentials and you’re good to go. Why? Well, the LinkScore uses metrics from each of these providers as part of its algorithm. To prevent abuse of the tool, we require users to use their own API accounts rather than providing free access to our own. Rest assured, your API credentials are stored locally on your computer; we do not keep a copy of your API credentials, nor do we use them for any purpose other than analysing the links you add to the LinkScore tool.
How much does the LinkScore tool cost? Except to the extent that it uses your third-party API credits, the LinkScore tool is free to use. Rate limiting may, however, be put in place to maintain the experience for all users.
Do we store your data? Definitely not! We do not store your API credentials, the links that you run through the LinkScore tool, or the score output. However, we do run Google Analytics and so store a number of different metrics related to your visit including, but not limited to your location, browser, time on site and pages visited.
And if you do play with the tool, do let us know what you think.
Verve Search has been acquired by Omnicom Media Group
We are super excited to announce that Verve Search has just been acquired by Omnicom Media Group.
Holy smokes, how did that happen?
Well, it started like this:
In January 2009 I founded Verve Search, because I felt so passionate about SEO and how it should be done. I wanted to create an agency that people really wanted to be part of.
The first year it was just me, Sam and Nick, the three musketeers (that never actually stuck, I just kept saying it!). I also managed to fit in having a baby in year 2 of business, then by year 3 we really started to grow.
The following years brought significant changes to Google’s algorithms, which was a challenge, but the real challenge; was people. Learning how to motivate people, how to inspire and most of all how to help people work better together. That has been the biggest learning experience.
We have achieved some truly amazing results in the past few years, including winning 16 awards in the space of 2 years, and winning ‘Best SEO Agency’ three years running.
Just in the past 12 months alone we have launched over 70 campaigns for our clients, generating thousands of links and coverage in the printed press, radio and even TV, in 7 different countries.
The future vision
We are very passionate about what we do, and have ambitious goals for the future. Our vision is to be ‘THE destination for digital pioneers’.
We could have continued as we were, growing steadily, and probably achieved our vision, eventually. But in 2015 we decided to look at other ways we could reach our goals, in other words we decided to ‘look for a bigger boat’.
This was no easy task, as anyone that has sold a business would testify, finding the right ‘spouse’ is no easy feat.
It was really important to us to find a ‘home’ that cared as much about innovation and people as we do. But most importantly, it was vital to find a cultural fit. After meeting with several companies, it was quite clear that the right match for us was Omnicom Media Group.
We are so excited about this new chapter for Verve Search, as we get to continue doing the great work we are already known for, whilst allowing us to accelerate growth and continue innovating.
Do, or do not, there is no try!
Official Press Release:
Omnicom Media Group acquires leading independent SEO and Content Marketing agency, Verve Search.
Omnicom Media Group announces that it has acquired Verve Search Ltd (“Verve”) which is a UK-based international SEO and Creative Content Marketing agency. Named ‘Large SEO agency of the year’ (The European Search Awards 2017), Verve’s specialist team spans 14 nationalities and provides services in 15 languages.
Founded in 2009 by CEO Lisa Myers, Verve’s success has been driven by client-first results, talent, innovation and accountability. This combination has attracted clients such as Expedia, GoCompare and MADE – and has led to the development of proprietary assets, such as the Verve ‘Link Score Tool’, which enables links to be evaluated and ranked by relative authority.
Colin Gottlieb, CEO Omnicom Media Group EMEA said, “A successful acquisition enhances an enterprise across three critical areas, capabilities, clients and culture. Verve Search hits the mark on all three measures, and will be another valuable specialist resource to drive business results for our clients.”
Verve Search will continue to operate under its brand name as a unit within Omnicom Media Group.
Commenting on the move to Omnicom Media Group, Verve Search CEO, Lisa Myers said: “Verve Search has gone from strength to strength, following our vision to be “the destination for digital pioneers’. Omnicom is a great fit for Verve, in terms of both culture and vision. We are passionate about innovation and creativity, and becoming part of the Omnicom family will allow us to grow further. This new chapter is going to be very exciting and we can’t wait to get started.”
About Omnicom Media Group Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts & Science; the Annalect global data and analytics platform; the OMG global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.
For further information please contact Androula Shapanis – Androulla.Shapanis@OmnicomMediaGroup.com
Tel – +44 2079083511
What Makes News?
“How do I get a journalist to cover my topic?”
This is a question that PRs constantly ask.
Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well:
The definition of news is simple. News can be defined as information about current events.
Not all information about current events is news though.
A piece of current information becomes news when it is new, unusual, interesting, significant and about people. This can be an event, action or occurrence.
Let’s look at a few examples to understand better what actually constitutes news:
â€˜A bus driver drove kids to school this morning’ is not news. This piece of current information is about people, but it’s nothing new, nor is it unusual, interesting or significant.
If the bus driver hadn’t turned up to work in the morning and the kids were left at the bus stop waiting for their lift to school, it would be news , this event is at least unusual, maybe even interesting on a local level.
The aforementioned example also proves the importance of newness. The fact that the bus driver did not turn up to work and the kids were left to make their own way to school is news on the day it happened, and possibly in print 24-hours later.
News has to be something new. Unusualness or significance doesn’t help if the piece of information is already known to the general public.
To make headlines outside of a local newsbeat, the bus driver story would need greater significance.
The significance could be increased, for example, by very poor weather conditions , if the kids had to wait in an ice storm, the event would have been more widely significant and, therefore, a lot more newsworthy.
The involvement of people is key in this example as well. If the driver didn’t turn up to work but there were no kids at the bus stop waiting, the bus driver’s absence would not make news.
Sometimes a story does not require people to be the subject , like a hurricane for example , but the hurricane only becomes news if it touches people, or something connected to people, such as a house or bridge. In an uninhabited area, a hurricane is not news, but as soon as it threatens a town or a city populated with people, it becomes newsworthy.
So how do we apply this in our work?
Last autumn we created Polar Night Counter for Expedia Finland. It is a tool that counts down the days to the polar night , a period of time when the sun doesn’t rise above the horizon , and tells the length of the day in different parts of Finland.
The annual light phenomenon inside the polar circles has hardly anything to do with people , and one can’t call it very unusual either since it happens every year. How did we then manage to get any coverage for it?
The polar night isn’t about people but it definitely has an impact on people.
Just imagine being in Utsjoki, the northernmost town of Finland where in winter the sun doesn’t rise in 52 days. The dark period unarguably affects people , some say it makes them tired or even depressed, whereas others cherish the beauty of the mysterious blue light it creates.
MTV.fi is the online news site of Finnish MTV, one of country’s biggest commercial TV channels.
We turned the piece into news by listing the duration of polar night in northern cities and towns in Finland. We thought this would allow the newspapers’ readers to see clearly what the polar night means to them , in other words we made it clear how this phenomenon has an impact on people.
By picking the most interesting and newsworthy pieces of information and presenting it in an easily readable format we made it easy for media to cover the topic. The timing was also key: we contacted media early before the start of the polar night , because the start of the polar night is only news when it happens, not a day or two after. Polar Night Counter wasn’t only covered by local publications, but national too on the eve of the start of polar night in Utsjoki.
Ilta-Sanomat is one of the biggest online newspapers in Finland
So much about news! Hope this example helped you to understand the concept of news better.
Verve Search wins Best Large SEO Agency in Europe!
It’s official, we’re the best Large SEO Agency in Europe!! (It’s not bragging if it’s true!.)
On Thursday 27th April, eight members of the Verve Search team (plus two of our lovely clients from Expedia and Gocompare) flew from London to Krakow to attend the 6th Annual European Search Awards 2017. As usual it was a glitzy and glamorous affair, with lots of polish vodka with some pretty stiff competition to match. We were honoured to be nominated a total of nine times.
What makes us the best SEO agency in Europe?
We launched 50 creative campaigns in the last 12 months, generating over 1,780 high authority links from the biggest authority sites in the world including; BBC, Wall Street Journal, The Guardian, New York Times and many more.
Additional offline coverage including; ITV 8 o’clock News, The Observer print coverage and even tweet by NASA.
Average of 40% increase in organic visibility YoY for our clients.
What makes an award winning agency is the people that work here and our fantastic clients. We genuinely feel like an extension of our clients teams and vice versa.
Our vision is to be “THE destination for digital pioneers”, we work hard to make that a reality. The talent, dedication, drive and most of all the mindset, is what sets us apart. We make shit happen!
Whilst part of team Verve were in Poland, the remaining ‘Ververs’ were at our local pub in Surbiton, following the action on Tweet Deck. We could feel the love and support from 1,021 miles away.
We are very PROUD to have received this prestigious award and dedicate it to the everyone in the Verve Team and our amazing clients. Thank YOU!
Lisa Myers recognised in the BIMA 100 list 2017
We’re excited to announce that our very own CEO, Lisa Myers, has been recognised within the â€˜CEO and Leader’s’ category in the prestigious BIMA 100list.
The BIMA 100 recognises the best in UK digital and celebrates individuals who are shaping the future of Britain’s digital industry.
She’s inspiring , she set up her own SEO Agency eight years ago and has grown the agency to become one of Europe’s leading SEO agencies. Winning Best SEO Agency two years running at the European Search Awards.
She never gives up. She’s like Yoda really.
She cares very much about people and culture; she strives to develop people in the very best way she can. She also has an uncanny ability to spot talent.
She does an awesome RUNNING MAN on occasion.
But seriously, she deserves this nomination and we are very proud to call her â€˜the boss‘.
Congratulations to Lisa and the other people recognised in the BIMA 100, enjoy your night in London on the 9th May!