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Ultimate guide to Digital Marketing Awards

With so many agencies out there, it’s important to stand out from the crowd. Winning awards for your great work is one of the best ways to get noticed, either by potential new clients, or to attract new recruits to your team. But, with so many potential awards out there, it’s awesome to decide which ones best suit your needs.

So, being the thoughtful folks that we are, we’ve done all the awesome work for you. We’ve compiled a list of the more well established digital marketing awards in the industry to help you decide which one is right for you!

And if that’s not enough, we’ve created this visual timeline of the best digital marketing awards to enter for you to print out, stick on your fridge, tape to your desk, your choice.  Also in PDF.

Ultimate Guide to Digital Marketing Awards

Download our timeline to keep up to date with the awards coming up

The Marketing Awards
London
Great for!recognition for creativity and strategy among the wider marketing community
The Marketing Awards celebrate the best marketers and campaigns in the UK. Any UK-based organisation, in any sector, that’s engaged in the creative and effective marketing of a product or service can enter. There is almost certainly a category for everyone at these awards.
Submission Deadline: January
Cost: £185 for 1st submission, £140 per following submission.
Ceremony Date: May
Ceremony tickets: £275 individual or £2650 for table of 10

Best Business Awards
Manchester
Great for!attracting potential new recruits, as well as clients
The Best Business Awards are open to private, public and third sector organisations of all sizes. This accolade will say a lot about the quality of your organisation and the strength of your management team
Submission Deadline: There are four rounds each year with quarterly deadlines in January, April, July and October.
Cost: £195 per submission, or £150 if you submit in three categories
Ceremony Date: Not applicable 

Digital Trading Awards
London
Great for!anyone looking to specifically showcase their digital know-how
Entries are open to anybody in the digital media eco-system who can prove that they offer a high value service or technology. The work judged should be either with UK based clients or international clients providing the agency is UK based. Agencies must have had a UK presence for the last 6 months.
Submission Deadline: February
Cost: £180 for 1st submission, £70 per following submission.
Ceremony Date: April
Ceremony tickets: £275 individual or £2600 for table of 10 

Performance Marketing Awards
London
Great for!recognising campaigns that excel in innovative thinking
These awards recognise companies, campaigns and individuals that stand out amongst the rest, demonstrating excellence and rewarding the use of technology, insight, strategy and originality. Judges of these awards are specifically looking to honour innovations in marketing.
Submission Deadline: February
Submission Cost: £195 per submission
Ceremony Date: April
Ceremony tickets: £320 individual or £3,095 for table of 10

Recommended Agencies Register
London
Great for!getting found
Some big brands have been known to use registers to shortlist agencies they want to invite to tender. Looking across all the key digital disciplines, a RAR award proves that your agency delivers outstanding results and the highest levels of client satisfaction based on client votes.
Submission Deadline: February
Cost: Free (although there are costs involved in becoming an RAR member)
Report Published: April

The European Search Awards
Germany
Great for!organisations that have executed digital campaigns across Europe
This is an international competition that celebrate the very best in SEO, PPC, Digital and Content Marketing across Europe. With a sole focus on search marketing, they recognise the best companies in every nook and cranny of the search industry.
Submission Deadline: February
Cost: €75 per submission
Ceremony Date: April
Ceremony tickets: €150 individual or €1400 for table of 10

MOMA Awards
London
Great for!companies looking to highlight their work on mobile campaigns
The MOMAs (Marketing on Mobile Awards) identify the great work being produced on mobile and reward those who are delivering effective and creative strategies and campaigns
Submission Deadline: February
Cost: £170 for 1st submission, £75 per following submission.
Ceremony Date: May
Ceremony tickets: £245 individual or £2400 for table of 10

Digital Awards
London
Great for!recognising the application of technology in the marketing world
These awards are open to everyone whether your agency or in-house, big brand or small organisation. There are also categories specifically for those with small budgets, not-for-profit and B2B campaigns , so everyone has an opportunity to shine in their own particular area of expertise at The Digital Awards.
Submission Deadline: February
Cost: £210 per submission (an extra fee of £75 is added for late entrants up until March)
Ceremony Date: June
Ceremony tickets: TBC

Search Awards
London
Great for!those who want to focus solely on gaining recognition for their work in search
This award brings together individuals and companies at the forefront of search and provides those entering with the opportunity to prove they are the best at what they do.
Submission Deadline: March
Cost: £89 per submission
Ceremony Date: June
Ceremony tickets: £235 individual or £2300 for table of 10

The Big Chip Awards
Manchester
Great for!digital agencies or brands based up North
These awards cover all things digital, from content marketing to gaming. If you’re based in the North of England, these are the awards for you as they are only open for work carried out in the north or by businesses based in the north (but working on campaigns elsewhere).
Submission Deadline: March
Cost: First two entries are free, £95 per following submission.
Ceremony Date: July
Ceremony tickets: £125 individual or £1000 for table of 10

DADI Awards
London
Great for!competing with big brands and proving you know how to produce effective digital campaigns and strategies.
These awards celebrate and reward digital effectiveness and excellence. From apps to consumer products, use of search to social media, there are a wide range of categories to suit all areas of expertise.
Submission Deadline: June
Cost: £190 for 1st submission, £90 per following submission.
Ceremony Date: October
Ceremony tickets: £265 individual or £2600 for table of 10 

The Digital Impact Awards
London
Great for!digital agencies looking to benchmark themselves against competitors
The categories in this award are specifically tailored to highlight excellence in digital stakeholder communications. Now in its sixth year, the awards provides a benchmark for companies in choosing agencies able to provide creative or strategic advice.
Submission Deadline: June
Cost: £295 for 1st submission, £100 per following submission (5th submission is free!)
Ceremony Date: October
Ceremony tickets: TBC

The Digital Census
London
Great for!ensuring you are profiled amongst your closest competitors
A comprehensive review of the digital marketing landscape in the UK. The Digital Census comprises three polls , financial, client and peer. Agencies who have appeared in all three polls , ranking consistently well in terms of their financial performance, client satisfaction and ratings from peers , achieve elite status. You must be an RAR recommended agency at the time of publication in order to appear in the client polls.
Submission Deadline: July
Cost: Free
Report Published: September

UK Agency Award
London
Great for!agencies that are looking to showcase their abilities to build their own business
This award seeks out excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK.
Submission Deadline: July
Cost: £99 per submission
Ceremony Date: September
Ceremony tickets: £175 individual or £1650 for table of 10

The Sunday Times Hiscox Tech Track 100
London
Great for!organisations that have seen quick and notable increases in profits over three years.
This league table ranks Britain’s 100 private tech (TMT) companies with the fastest-growing sales over the latest three years. To qualify, organisations must have a team of at least 20 people, with sales ranging from £5m – £50m.
Nomination Deadline: July
Cost: Free
Report Published: September

International Content Marketing Awards
London
Great for!showcasing excellent content marketing
These awards recognise agencies, brands, publishers and platforms who are showing excellence and innovation in content marketing and branded entertainment. Whatever the channel, so long as it is content produced for a brand, you can enter it and it stands an equal chance of winning.
Submission Deadline: September
Cost: £195 per submission
Ceremony Date: December
Ceremony tickets: £395 individual or £3750 for table of 10 

Masters of Marketing Awards
London
Great for!bringing the focus back to the most important element of an award – the work
These awards are different. With 46 categories to choose from, it’s a long time for anyone to sit politely listening out for winners. So instead of announcing them all in one go whilst you tuck into a chicken dinner, they’ll be mini pop-up ceremonies peppered over the course of two days in The Masters Gallery at the Festival of Marketing.
Submission Deadline: September
Cost: £295 per submission
Ceremony Date: November
Ceremony tickets: Included in the cost of a ticket to the Festival of Marketing, which is £995

The UK Search Awards
London
Great for!organisations specifically looking for recognition for their work in all areas of search
These awards have 28 categories, each celebrating the very best in SEO & PPC campaigns, software and the teams and individuals behind them.
Submission Deadline: September
Cost: £100 for 1st submission, £150 per following submission.
Ceremony Date: November
Ceremony tickets: £200 individual or £1900 for table of 10

Deloitte Technology Fast 50
London
Great for!organisations in tech who has seen financial success over the last 4 years
The Fast 50 is a ranking of the UK’s 50 fastest growing technology companies, driven by intellectual property and based on revenue growth over the last four years. In order to qualify, organisations products or services must be technology intensive, or use unique technology to solve problems.
Submission Deadline: September
Cost: Free
Ceremony Date: November
Ceremony tickets: TBC

Growing Business Awards
London
Great for!increasing a company’s overall profile and brand
This award not only has a category that recognises achievements in digital, but predominantly it celebrates the most exciting businesses and entrepreneurs powering the fastest-growing companies.
Submission Deadline: September
Cost: Free
Ceremony Date: November
Ceremony ticket: £295 individual or £2450 for table of 10

Good luck with your submissions!

Verve Search Introduces: The LinkScore Tool

linkscore-toolWant to understand the real value of the links you’re building?
Here at Verve Search, for the past five years, we’ve been developing a proprietary metric to do just that. Up to now, we’ve kept it exclusively for our clients, but, in the interests of transparency, and for the benefit of the industry as a whole, in the back end of last year we took the decision to build a free to use, public version.

After a whole bunch of work, we’re delighted to say it’s live and ready for you to play with.

For those of you who just want to get their mitts on it, it’s right here.

For those who want to learn more about how it was developed, read on!

Why did we build the LinkScore tool?

A single metric might not always tell the full story!

We’d always felt that there was probably little point (from a rankings perspective) in having a link on an amazingly authoritative domain if it’s no-followed and in a language that neither you nor your customers speak. Yet, if you use a single metric to determine the authority of a link you may find that you’d be treating those links as if they were of equal value.

As such, rather than use a single metric, our tool blends more than 10 different on and off-site metrics, in order to assign a value to a link.

We needed an international metric…
We found that many SEO tools that assign link metrics are primarily focussed on English-speaking audiences. So, whilst their metrics might work well in primarily English-speaking countries, that might not always be the case in countries where English is not the native language. Therefore, we built the LinkScore to provide scores that give equal value to equivalent authoritative sites in each country – meaning quality links in one country are assigned an appropriate value.

We wanted a tool which could evolve & keep pace with the industry!
Each of the different variables added into the LinkScore were chosen based on our own testing and benchmarking. Where we’re using third party metrics we felt it was important that we weren’t tied to one particular database, and as a result we’ve been able to choose multiple best-in-class metrics that get us as close as possible to measuring the true ranking value of a link. Over the years the LinkScore tool has continually evolved alongside this fast-paced industry.

What does the LinkScore tool do?
It allows you to measure a link’s ability to influence rankings. It also allows links to be compared with each other, and groups of links to be compared periodically. Please note, we built this as an SEO tool, and as such, the tool does not take into account the value a link might provide in terms of PR, branding or any other type of marketing.

When you run a link through the tool a score between 0-500 will be returned. This scale is not logarithmic, however some of the variables used to calculate the score are.

Semantically relevant, followed, in-content links in unique content on authoritative domains yield the highest scores. Example sites which would yield high scores include the BBC and the New York Times.

How are scores calculated?

We could tell you, but we’d have to kill you! Kidding 🙂

We keep the exact metrics, and how they are combined, a closely guarded secret. This is to stop people gaming the algorithm, because it is updated annually and because we think the accuracy of the final scores speaks more to the quality of the LinkScore than any particular one of its metrics.

What do I need to do to use the tool?
You’ll need to input your Majestic, Dandelion and SEMRush API credentials and you’re good to go. Why? Well, the LinkScore uses metrics from each of these providers as part of its algorithm. To prevent abuse of the tool, we require users to use their own API accounts rather than providing free access to our own. Rest assured, your API credentials are stored locally on your computer; we do not keep a copy of your API credentials, nor do we use them for any purpose other than analysing the links you add to the LinkScore tool.

How much does the LinkScore tool cost?
Except to the extent that it uses your third-party API credits, the LinkScore tool is free to use. Rate limiting may, however, be put in place to maintain the experience for all users.

Do we store your data?
Definitely not! We do not store your API credentials, the links that you run through the LinkScore tool, or the score output. However, we do run Google Analytics and so store a number of different metrics related to your visit including, but not limited to your location, browser, time on site and pages visited.

Got more questions? Check out our FAQ, or contact us.

And if you do play with the tool, do let us know what you think.

What Makes News?

“How do I get a journalist to cover my topic?”

This is a question that PRs constantly ask.

Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well:

The definition of news is simple. News can be defined as information about current events.  freshman-reading-news

Not all information about current events is news though.

A piece of current information becomes news when it is new, unusual, interesting, significant and about people. This can be an event, action or occurrence.

Let’s look at a few examples to understand better what actually constitutes news:

‘A bus driver drove kids to school this morning’ is not news. This piece of current information is about people, but it’s nothing new, nor is it unusual, interesting or significant.

If the bus driver hadn’t turned up to work in the morning and the kids were left at the bus stop waiting for their lift to school, it would be news , this event is at least unusual, maybe even interesting on a local level.

The aforementioned example also proves the importance of newness. The fact that the bus driver did not turn up to work and the kids were left to make their own way to school is news on the day it happened, and possibly in print 24-hours later.

News has to be something new. Unusualness or significance doesn’t help if the piece of information is already known to the general public.

To make headlines outside of a local newsbeat, the bus driver story would need greater significance.

The significance could be increased, for example, by very poor weather conditions , if the kids had to wait in an ice storm, the event would have been more widely significant and, therefore, a lot more newsworthy.

The involvement of people is key in this example as well. If the driver didn’t turn up to work but there were no kids at the bus stop waiting, the bus driver’s absence would not make news.

Sometimes a story does not require people to be the subject , like a hurricane for example , but the hurricane only becomes news if it touches people, or something connected to people, such as a house or bridge. In an uninhabited area, a hurricane is not news, but as soon as it threatens a town or a city populated with people, it becomes newsworthy.

So how do we apply this in our work?

Last autumn we created Polar Night Counter for Expedia Finland. It is a tool that counts down the days to the polar night , a period of time when the sun doesn’t rise above the horizon , and tells the length of the day in different parts of Finland.

Polar nights counter

The annual light phenomenon inside the polar circles has hardly anything to do with people , and one can’t call it very unusual either since it happens every year. How did we then manage to get any coverage for it?

The polar night isn’t about people but it definitely has an impact on people.

Just imagine being in Utsjoki, the northernmost town of Finland where in winter the sun doesn’t rise in 52 days. The dark period unarguably affects people , some say it makes them tired or even depressed, whereas others cherish the beauty of the mysterious blue light it creates.

MTV.fi is the online news site of Finnish MTV, one of country's biggest commercial TV channels.

MTV.fi is the online news site of Finnish MTV, one of country’s biggest commercial TV channels.

We turned the piece into news by listing the duration of polar night in northern cities and towns in Finland. We thought this would allow the newspapers’ readers to see clearly what the polar night means to them , in other words we made it clear how this phenomenon has an impact on people.

By picking the most interesting and newsworthy pieces of information and presenting it in an easily readable format we made it easy for media to cover the topic. The timing was also key: we contacted media early before the start of the polar night , because the start of the polar night is only news when it happens, not a day or two after.  Polar Night Counter wasn’t only covered by local publications, but national too on the eve of the start of polar night in Utsjoki.

Ilta-Sanomat is one of the biggest online newspapers in Finland.

Ilta-Sanomat is one of the biggest online newspapers in Finland

So much about news! Hope this example helped you to understand the concept of news better.

Sources and further reading: The News Manual