My job requires me to be involved in both the technical and content ends of SEO. Regardless of what department you’re working in, you will come across the term PageRank (PR) every single day. Despite what we may tell ourselves, it is still the most tempting indicator to use while analysing the quality of a [...]

How To Find The Key Words For Your Research Regardless of whether you are selling shoes or a marketing agency, the foundations of your success lie here, in the keyword research.  The keyword search is the one tool that determines what people are searching for and how it relates to your brand. In SEO it [...]

We have a client with a site running on asp.net – Microsoft’s proprietary coding system and in a recent audit or their website, we discovered that many of the pages were of massive weight, although on the surface there doesn’t seem to be much there to make up such huge file sizes. Looking directly at [...]

Speed I thought that I’d share some observations about online marketing and speed: basically, the relationship between the two and how you can inject speed into your daily process. Speed matters.  If you’re not getting things done quickly then your content isn’t getting online quickly and those blind search engine spiders aren’t going to find [...]

Most of us journalists know that the internet is the future. In terms of communication and content, this particularly affects journalists who, even if they don’t feel really passion about it, must recognise its benefits and get involved in the digital world. Once this step has been taken, we need to talk about the relationship between [...]