Hannah spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online in 2007. By day she’s Head of Outreach at Verve Search, and by night she dreams of owning a bookshop. Her work for clients has won multiple awards, and she’s spoken at numerous conferences, including MozCon, SMX, SearchLove, and BrightonSEO. She can be found being somewhat professional on LinkedIn and markedly less so on Twitter.
Jack is a media innovator with over 20 years’ experience at the most senior level in the Irish communications industry. He has worked in marketing, journalism and media relations. He is a former political spokesperson and government advisor, as well as an award-winning corporate PR practitioner. In 2006, Murray purchased the Irish Media Contacts Directory. Over the last 10 years he, and his team, have transformed the business from a traditional book publisher to a dynamic online business–MediaHQ. MediaHQ is now the leading publisher of media intelligence in Ireland and the biggest organiser of media training events. Since 2012 over 3,000 organisations have attended MediaHQ events. Murray is a former winner of the Public Relations Institute of Ireland’s ‘Best Corporate PR Campaign’ for his work with Century Homes.In 2016, Jack created All Good Tales, after realising that communications was entering a golden age of storytelling, and that those with the best stories succeed. Jack had his eureka moment and made a discovery about how the most successful storytelling organisations operate, and he documented it–The Magic Slice."
Stacey is a Freelance SEO and Content Marketing Consultant. She began writing copy in 2006 and began her SEO career in 2009 when she joined a Manchester agency. Over the coming years, she progressed from a trainee role, to Head of Department and ultimately Director, responsible for the SEO, content marketing and link acquisition strategies for a host of companies in travel, finance, retail and professional services. Stacey has also spoken at a number of conferences including Mozcon, SearchLove and BrightonSEO as well as contributing to publications like inc.com.
Lisa Myers is the CEO and Founder of Award Winning International SEO & Content Marketing Agency; Verve Search, based in London, UK. Lisa has been working in Marketing since 2001, and within SEO since 2005. She is a regular speaker at Digital Marketing conferences worldwide, and contributes regularly to the digital marketing press, both on and off-line, as well as authoring several best practise guides and whitepapers for industry associations including eConsultancy. She is also the founder of Women in Search and co-founded StateofSearch.com (now known as State of Digital).
Shannon is the Head of PR and Content at Aira Digital. She has experience in working with well known brands such as Vouchercloud, RS Components, Goodyear Tyres, AXA PPP healthcare and Poundland. Her key skills include developing integrated creative content campaigns, digital PR strategies and media relations/link building.
Richard is Head of the BBC.com digital features teams in London for BBC Global News Ltd. That includes the sites Future, Culture and Britain, as well as the multimedia, social and homepage editors in the UK. He is also the Editor of BBC Future, the science, technology and health website on BBC.com. Before joining the BBC he was an editor at New Scientist, working in both the news and features departments.
Alex was a sports journalist and author before making the switch to Outreach two years ago. In his capacity as Outreach Manager at Verve Search Alex has got coverage from a bunch of top-tier sites including Business Insider, Daily Mail, The Sun, Independent and The Guardian. In addition to pitching journalists, he also has developed ideas for creative campaigns for clients including Expedia, GoCompare and Lenstore; and made the shortlist for Young Search Professional of the Year at the 2016 UK and 2017 EU Search Awards.
Stephen Panico is the chief growth officer at BuzzStream, managing sales, marketing and service teams. He is also the primary contributor to the BuzzStream blog where he leverages research on product usage and industry trends to provide actionable content. Recently he’s been interested in comparing the effectiveness of outreach strategies and the impact of personalization on successful campaigns. Previously he was the product marketing manager before becoming the product manager of BuzzStream Discovery. Prior to his tenure at BuzzStream he managed marketing at Apptive, a mobile app development platform, with a particular focus on PPC and inbound.