Agenda

outREACH Conference Agenda

8:45 - 9:25
Registration
9:30 - 9:40
Welcome!
9:45-10:25
The Power of Language in the Clickbait Age
Why do content marketing campaigns fail? According to a recent study, a combination of too little time, and ‘bad’ writing might be to blame. But to what extent are these two factors related? In this session, Kim will explore these factors, and others, and demonstrate how the words we choose don’t reflect reality – they create it.
10:30-11:00
Getting the Biggest Linking Coverage in the Hardest Markets
When we show-off campaigns that have achieved millions of views and hundreds of links we often hear ‘yeh, but that wouldn’t work in my industry’. Whether due to industry regulation, level of competition, being B2B or just having a ‘boring’ product, there are a lot of reasons people give as to why they think it’s ‘impossible’ in their industry. In this talk, we’ll talk through the practical methods we use to consistently achieve coverage from the likes of the BBC, New York Times and CNN, in 11 different countries and some of the toughest industries.
11:00 - 11:20
Coffee Break
11:25 - 11:55
Making headlines: Using Data to Supercharge your Outreach Efforts
Shannon’s analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun and will be sharing her findings with you. The aim of her talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
12:00 - 13:00
Straight from the Horse's Mouth - Expert Outreach Panel
This experienced panel of outreach professionals will share their good, bad (and even downright ugly) outreach experiences. They’ll share tools, tips, and will be taking questions from the audience.
13:00 - 14:00
Lunch Break
14:05 - 14:35
How to Perfect your Email Pitch
Sian Elvin is a local news journalist who receives hundreds of press releases every single day. In this session she’ll be talking you through which email pitches stand out – for both good reasons and bad – and offer practical tips on what to do (and what not to do) to nail your pitches and get the media coverage you want.
14:40 - 15:40
Journalist Panel
In this Q&A session we’ll get the inside scoop from our panel of journalists.
15:45 - 16:05
Coffee Break
16:10 - 16:40
Deconstructing Successful Outreach Campaigns
The outreach landscape has changed significantly in 2019. Companies want resonant content that impacts the bottom line, journalists are absolutely saturated with pitches, and breaking through these barriers requires a greater investment in content creation and promotion than ever before. In this talk we’ll uncover some of the defining characteristics of campaigns that generate real results, backed up by data and deep dives into specific campaigns from some of BuzzStream’s most successful customers.
16:45 - 17:30
Keynote
Why True Innovation comes down to Mindset and Culture
17:35 - 17:40
Conference Close
18:00 - till late
Networking Drinks (sponsored by Verve Search)