outREACH Conference Agenda

8:45 - 9:25
9:30 - 9:40
Why Story Eats Content for Breakfast
In this talk Jack will take aim at one of the holy grails of modern marketing: content. He will explain why a story with emotional resonance will always trump a piece of content and why marketers need to stop being content creators and start telling stories.
10:30 - 11:00
Man Bites Dog: The Stories Journalists Look For
What makes a good story in the eyes of a journalist? In this talk, BBC journalist Richard Fisher explores what makes a strong story that demands publication and social sharing – and how best to pitch editors with your stories to get their attention.
11:00 - 11:20
Coffee Break
11:25 - 11:55
Turning PR Stunts into Successes
Lexi will share her PR tactics and strategies she uses to design and promote campaigns. Her focus will be on how PR stunts, such as creating ‘real life’ products and events can make a huge difference to online outreach success. She will highlight the methods for assessing creative campaigns for PR-ability and how machine learning and AI can help us do that.
12:00 - 13:00
Straight from the Horse's Mouth - Expert Outreach Panel
This experienced panel of outreach professionals will share their good, bad (and even downright ugly) outreach experiences. They’ll share tools, tips, and will be taking questions from the audience.
13:00 - 14:00
Lunch Break
14:05 - 14:35
The Aligned Outreach Process: Proven Techniques for Exceptional Campaigns
At the heart of every high performing outreach campaign is a process that aligns content creation, prospecting methods, and email messaging with the needs of your outreach audience. In this talk, Stephen, will walk through examples of processes that consistently outperform industry benchmarks, so you can leverage the proven techniques of top performing outreach teams.
14:40 - 15:10
Building Links and Coverage When Your Campaign is Over
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
15:15 - 15:30
Measuring Links
The value of a link can vary hugely – but the systems we use to measure that value are often outdated and inaccurate. Meanwhile, ranking factor studies often confuse correlation with causation and assume all SERPs behave the same. In this talk, James examines how best to estimate the ranking power of a link and how to report on it.
15:30 - 15:50
Coffee Break
15:55 - 16:25
True Grit - How to Build an Outreach Team that Delivers
You can’t build a house by holding a hammer! We often believe that tools and processes is the secret to outreach success, but the real material is the people. In this session, Lisa will share how to hire, develop and inspire a team that will deliver great results.
16:30 - 17:30
In this session, James will share what he learned about persuasion during his time as a hostage negotiator, and offer invaluable guidance on how to hone and develop your own influencing skills.
17:35 - 17:40
Conference Close
18:00 - till late
Networking Drinks (sponsored by Verve Search)