CASE STUDY: EXPEDIA SWEDEN, THE VIRTUAL TOUR OF MALMÖHUS CASTLE

Services: SEO, Creative Campaign development and Strategic Outreach

Market: Sweden

The objectives:

We took an innovative approach by using Google Streetview to create an audio-visual tour of one of Sweden’s most popular tourist attractions. The core objectives were to:

• Generate high authority links
• Increase brand recognition through coverage in local and national Swedish press
• Get a link from Google!

 The results:

• 61 pieces of coverage (47 linking root domains)
• A total of 32,014 campaign views
• Links from the largest authority sites in the region: Visit Sweden, Expressen (circa 12.4M monthly visits), SVT (equivalent to the BBC).
• SVT also filmed an interview about the campaign for a news feature, that appeared on television to an audience of around 1 million.
• Featured in two of the most popular and highest regarded newspapers in the South of Sweden; Lokaltidningen and in Sydsvenskan.
• Politiken, the leading newspaper in Denmark (equivalent to the equivalent to the Times in the UK)
• The Copenhagen Post have featured the campaign on their website.