Home > Knowledge Bank > Q & A > What Is Content Marketing

What is content marketing?

This implies to any form of marketing of editorial content or user-generated content. Back in the days envelopes of coupons, newspaper or magazine ads would market your product or service. However, now your content is delivered digitally via search engines, social networks and email. Hence, it is your responsibility to create useful and unique content, in order to get it shared on social media platforms and make it interesting for other readers.