Director of Strategy
James is a highly creative, driven and forward thinking digital marketer with more than four years’ experience in SEO and content marketing-focused roles. Having worked both agency and client-side, he is a firm advocate of online PR and content marketing for link acquisition.
James has a solid track-record of securing top-tier coverage for clients, and also has experience with planning and implementing fully integrated marketing and content campaigns that deliver an ROI for multiple channels – with the ultimate aim of increasing organic search visibility.
James is a keen footballer who for his sins is a long-suffering Arsenal fan who also plays football on a regular basis. He also likes to keep himself active and attends the gym when he can drag himself there.
James is supremely persuasive and can find angles better than most journalists. When you combine that with his creativity, anything's possible.
James Finlayson, Head of Innovation