CASE STUDY: FLIPSNACK
Services: SEO, Creative Campaign development and Strategic Outreach
Markets: USA
The objectives:
We produced three campaigns, including Man Booker Prize, Books Are Getting Bigger, Modern Day Classics , with the objective to:
- Achieve top-tier, authoritative, editorially valid links
- Support brand recognition efforts and generate traffic
- Increase rankings and organic visibility
The results:
- Our technical work opened up the site to crawlers, fixed duplicate content issues and created new landing pages targeted at commercially valuable terms.
- 47 links from high authority sites including; Guardian, Mashable, Independent, Huffington Post, The Book Seller and the Smithsonian Magazine
- Offline coverage in the Independent (97k daily circulation) and i newspapers (293k daily circulation).
- 104% increase in number of keywords ranking in Google US
- 337% increase in organic visibility
- 140% increase in U.S organic traffic YoY (comparing Feb 2015 to Feb 2016)
