Case Studies
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Services: SEO, Creative Campaign development and Strategic Outreach
Markets: USA

 The objectives:

We produced three campaigns, including Man Booker Prize, Books Are Getting Bigger, Modern Day Classics , with the objective to:

  1. Achieve top-tier, authoritative, editorially valid links
  2. Support brand recognition efforts and generate traffic
  3. Increase rankings and organic visibility

The results:

  • Our technical work opened up the site to crawlers, fixed duplicate content issues and created new landing pages targeted at commercially valuable terms.
  • 47 links from high authority sites including; Guardian, Mashable, Independent, Huffington Post, The Book Seller and the Smithsonian Magazine
  • Offline coverage in the Independent (97k daily circulation) and i newspapers (293k daily circulation).
  • 104% increase in number of keywords ranking in Google US
  • 337% increase in organic visibility
  • 140% increase in U.S organic traffic YoY (comparing Feb 2015 to Feb 2016)

Flipsnack 1

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