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On Location

On Location

GoCompare
UK
Creative/Outreach, Tech SEO
Finance
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  • 31,162

    Points

  • 420

    Pieces of coverage

While many movies and TV shows are filmed in studios, over the past 20 years more than 340,000 were filmed on location. Ever wondered what the most filmed location on Earth is? Using data from IMDb, we uncovered the answer.

Objectives

1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
2. Achieve a minimum LinkScore of 5,000 points.
3. Maintain the client’s number one ranking for car insurance.
4. Support and increase brand recognition efforts through coverage, social and print.

Methodology

In order to ensure we met our objective of achieving high authority links to our client, we set out to create a campaign with a broad editorial appeal. The growing popularity of film and TV location tourism is a sign of just how interested people are in visiting the real-life locations from their favourite fictional shows. This campaign looked to capitalise on this interest, but rather than just finding favourite locations from popular shows (an approach often taken by journalists), it instead looks at the most popular locations across all film and television.

We started by crawling IMDb for film data from the last 20 years and subsequently analysed over 340,000 movies that we retrieved. After we cleaned the data (removing locations such as film studios) we started to look at how we could cut the data to maximise its outreach potential.

We cut the original list of movies and locations into countries, regions, cities and even specific locations which gave us an almost indefinite number of angles for different types of target audiences.

Our team also produced additional content to ensure the most important pieces of data were more comprehensible. This additional asset enabled us to contact national US publications as well as the more niche local coverage.

Results

• We created an informative and unique piece of content that was stacked full of angles
436 linking root domains from some of the biggest authority sites including; Travel+Leisure, Independent.co.uk, The Daily Mail, Scotsman, Lonely Planet, NBC, Country Living, USA Today, Chicago Tribune, and San Francisco Gate
• A LinkScore of 31,162 points
• The campaign was viewed 1,778,719 times
• Over 15,589 shares on social media through coverage as well as through the campaign page itself
• The campaign also gained national and international high-authority print coverage (a full page in the Washington Post and in UOL Brazil) and the study has been mentioned on top radio stations (BBC Radio)

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