Verve
Case Study
Home > Blog > What Makes A Hollywood Hit For Partycasino

We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

What Makes a Hollywood Hit

Client: PartyCasino
Market: UK
Campaign URL: https://casino.partycasino.com/en/blog/what-makes-a-hollywood-hit/

Finding a way to get links and coverage across top-tier entertainment media for a betting and gaming site is a tall order, and many people in the search industry believe that it’s just not possible.

We disagree… 

In order to deliver top-tier links and coverage (which, in turn, would deliver increased organic rankings and traffic), our mission was to engage with a topic that would be of huge interest to entertainment publications, as well as top-tier media around the world. We achieved this with What Makes a Hollywood Hit.

 

Objectives:
Party Casino approached Verve Search asking us to create a campaign that would:

  1. Achieve a minimum of 50 pieces of linked coverage
  2. And a minimum LinkScore* of 4,000
  3. Increase organic visibility by 25%
  4. Increase non-branded organic traffic by 35% 

Strategy
We analysed the top 100 films over the past four decades for PartyCasino, discovering the return on investment for every single one. We did this to determine which actors, directors and studios deliver the movies with the greatest return on investment domestically. By doing this we were able to ascertain which individuals, gender and genres have the best return.

By putting these stories together in a series of shareable, interactive graphs we were confident that we would get a LOT of coverage. And we weren’t wrong.

Results
Achieve a minimum of 50 pieces of linked coverage

We achieved 211 pieces of linked coverage. In total, the coverage was shared 6,447 times and viewed an estimated 1,468,327 times.

We achieved coverage on some of the most authoritative sites in the world including:

Yahoo FastCompany
AOL Daily Telegraph
Forbes NME
iHeart Grazia
DailyMail HuffingtonPost
EOnline

 

This campaign was also featured in print newspapers, social media, radio and on TV.

news5

Delivered LinkScore results of over 1000 points.

target5

Increased organic visibility by 25%

graph5

We achieved an increase in organic visibility of 53% (more than double our target).

(Graph uses SearchMetrics data)

 

Increased non-branded organic traffic by 35%

We achieved an increase in non-branded organic traffic of 69% (almost double our target).

‘Casino’ is a hero term in PartyCasino’s market – searched 74k times a month on Google in the UK. When we started working with PartyCasino, they were ranking at position 17, occasionally appearing at position 24, for the term. By 25th January (towards the end of our engagement with them), they moved to position 10, climbing to page one for the first time ever.

quote5

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">

NULL