What Makes a Hollywood Hit
Campaign URL: https://casino.partycasino.com/en/blog/what-makes-a-hollywood-hit/
Finding a way to get links and coverage across top-tier entertainment media for a betting and gaming site is a tall order, and many people in the search industry believe that it’s just not possible.
In order to deliver top-tier links and coverage (which, in turn, would deliver increased organic rankings and traffic), our mission was to engage with a topic that would be of huge interest to entertainment publications, as well as top-tier media around the world. We achieved this with What Makes a Hollywood Hit.
Party Casino approached Verve Search asking us to create a campaign that would:
- Achieve a minimum of 50 pieces of linked coverage
- And a minimum LinkScore* of 4,000
- Increase organic visibility by 25%
- Increase non-branded organic traffic by 35%
We analysed the top 100 films over the past four decades for PartyCasino, discovering the return on investment for every single one. We did this to determine which actors, directors and studios deliver the movies with the greatest return on investment domestically. By doing this we were able to ascertain which individuals, gender and genres have the best return.
By putting these stories together in a series of shareable, interactive graphs we were confident that we would get a LOT of coverage. And we weren’t wrong.
Achieve a minimum of 50 pieces of linked coverage
We achieved 211 pieces of linked coverage. In total, the coverage was shared 6,447 times and viewed an estimated 1,468,327 times.
We achieved coverage on some of the most authoritative sites in the world including:
This campaign was also featured in print newspapers, social media, radio and on TV.
Delivered LinkScore results of over 1000 points.
Increased organic visibility by 25%
We achieved an increase in organic visibility of 53% (more than double our target).
(Graph uses SearchMetrics data)
Increased non-branded organic traffic by 35%
We achieved an increase in non-branded organic traffic of 69% (almost double our target).
‘Casino’ is a hero term in PartyCasino’s market – searched 74k times a month on Google in the UK. When we started working with PartyCasino, they were ranking at position 17, occasionally appearing at position 24, for the term. By 25th January (towards the end of our engagement with them), they moved to position 10, climbing to page one for the first time ever.