Verve Shortlisted at The Drum Search Awards
We are thrilled to announce that Verve Search received a special commendation and two additional nominations at this year’s The Drum Search Awards, including the highly prestigious Performance Agency of the Year award.
‘Idioms of the World’, a global campaign that we created for our client, HotelClub, received a special Commendation Award in the Best Use of Content (SEO) category. The same campaign also received a nomination in the Best Use of PR (SEO) category.
So far 2015 has proven to be a great year for the Verve team, with several awards under our belt already. Earlier this year, at the European Search Awards we were awarded top prize in three categories including;
- Best SEO Agency
- Best Use of Content (HotelClub)
- Best Pan European Campaign for International SEO (Expedia)
We hope to have more good news to share with you over the summer!
Commendation: Best Use of Content Marketing for Idioms of the World with HotelClub
Did you know that in Russia they say ‘to travel like a hair’ to mean travelling without a ticket and, in Poland, they say ‘not my monkey, not my circus’ to mean ‘not my problem’? In this campaign, we illustrated some of the most amazing idioms from around the world – bringing to life the eccentricities of cultures globally. Working with a V&A featured artist and involving journalists in the creation of the piece, this campaign targeted huge, global coverage from the start.
It launched with a bang on Mashable and then soon went on to be covered by the likes of Buzzfeed, AOL and MSN. By the time it hit the front page of Reddit (and was viewed over 600k times in a matter of days) prominent offline coverage by the likes of the Observer were only days away. By the end of the campaign, Idioms of the World, received over 300 linking root domains, was viewed more than 2.2million times and generated over 170k social signals. Read full case study here.