"How do I get a journalist to cover my topic?" This is a question that PRs constantly ask. Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well: The definition of news is simple. News can be defined as... More

In my last blog post I talked about Snapchat and how brands should be using the social media platform to build a network of fans and create engagement through interesting and relevant content. If you haven’t read it yet, you can read it here to find out how powerful it can be if you use it... More

This week Google revealed a new logo after 16 years of not too much change to their visual ID – aside from the gradual reduction of a ‘drop shadow’ and a slightly tighter font - it’s no surprise that everyone has something to say about the new, bold, simplified design. Whenever a big... More

Do you ever have one of those days where you go online and everything just seems so downbeat? It can be a faceless world where anyone and everyone can broadcast their opinion, whether it’s positive or negative, without any concern for the impact their words have on others. To be quite frank,... More

Unless you’ve been hiding under a rock for the last 4 years, I have no doubt that you’ve heard of Snapchat, but do you know enough about it? It strikes me that when it comes to this social network you’re on one of two sides. You have ‘Snapchat Super Fans’ who are fully immersed in the... More

There comes a time when the best of us need to find an email address that is nowhere to be found. Whether you’re a journalist hunting for a quote, a PR trying to get coverage or a single gal trying to get in touch with your old high school sweetheart, it’s always good to have a few tricks up... More

Kicking off the Content Marketing Show, Stephen Waddington begun his talk by comparing social media to the social aspects of attending a party. He described social media's relevance to the human beings that are being exposed to it and the resulting 'bad behaviour' and wrongdoings that we are all... More

Social Media Day… What's all the Fuss? The traditional yearly calendar that we’ve followed from our youths has just seen another annual addition from the States. It's Social Media Day 2014 and it's going global! The social media primed Mashable, a website that gives the “connected... More

How do you share the content love?  How will people find your blog post? How will they even know your writing exists? In an ideal blogger world you’d write an awesome article, post it on a blog, sit back and wait for people to start sharing the love. Alas it doesn't matter how awesome... More

One day of SES London 2014 down, two to go! Here are my highlights of Day One... Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment In his keynote speech, Bruce Daisley, MD of Twitter UK, gave an interesting insight into how both consumers and brands use Twitter,... More