When we first started link building we'd talk about raw number of links. Most would like to think that those days are gone and that, since Penguin, quality matters more than quantity. As a result, many have moved to talking about number of links above a certain metric - typically Domain Authority... More

Handing over technical recommendations often comes with some trepidation; how long might it take for them to be implemented, will they be implemented at all and, if so, will they be implemented correctly? That's why understanding how development cycles occur, how items are prioritised and who you... More

We've previously talked about running Screaming Frog's Crawler on Google's Compute Cloud. Now, I want to share how we took this to the next level - how you can use this to automatically crawl as many websites as you want simultaneously. Running Screaming Frog In the Cloud As a quick reminder, the... More

Screaming Frog is the industry standard SEO crawler, but it can slow down your computer and monopolise your internet connection. By running it, instead, on Google's Compute Cloud it can run significantly faster and you're free to get on with other jobs whilst it runs. Moreover, if you can run one... More

Want to understand the real value of the links you’re building? Here at Verve Search, for the past five years, we’ve been developing a proprietary metric to do just that. Up to now, we’ve kept it exclusively for our clients, but, in the interests of transparency, and for the benefit of the... More

One dreary morning in January we decided that it would be a good idea to host a conference in the summer, you know, just to challenge ourselves a little. The next day the venue was booked. A week later we’d got the branding sorted and had put up a page on the website. Now there are just a... More

"How do I get a journalist to cover my topic?" This is a question that PRs constantly ask. Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well: The definition of news is simple. News can be defined as... More

How do you create successful content?  This is a perpetually hot topic and many speakers at BrightonSEO  focused on this. Unhappily, from time to time content campaigns fail to achieve the results expected and we’re left with the question – what went wrong? To try to answer this was... More

Optimising page load times on mobile devices has been a hot topic for sometime now. Different techniques, best practices and technologies have been suggested to improve load times and provide better mobile user experience. AMP is a method that is taking a rather different approach to web page... More

If you’re still in the process of finalising a list of your new year goals, then you’re not alone. I’ve spent the past couple of weeks making measurable lists of what I’d like to achieve this year, but  my number one goal is to learn to code in web programming languages. Being part of a... More