Verve
Case Study
Home > Blog > Pay Check

We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Pay Check

Client: IG
Market: UK, France, Australia, Singapore
Campaign URL: https://www.ig.com/uk/forex/research/pay-check

Some world leaders are paid more than others, but how does their pay packet reflect their country’s economic makeup? In Pay Check users can discover which leaders of OECD countries enjoy the highest base pay, and compare this to their country’s GDP, population and average earnings.

Objectives

IG approached Verve Search asking us  to create a campaign that would:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.
  3. Support and increase brand recognition efforts through coverage, social and print.

Strategy

In order to create a series of graphs and tables showing the variations between the pay of World Leaders, we took data from Organisation for Economic Co-operation and Development.

By putting these stories together in a series of shareable, interactive graphs we were confident that we would get significant coverage.

Results

Achieved top-tier, authoritative, editorially valid links that increase site authority.

Pay Check obtained 80 links from the largest authority sites, including

Delivered LinkScore results of over 1000 points.*

Support and increase brand recognition efforts through coverage, social and print.

In it’s first three months the campaign has been viewed online over 781k times. Furthermore the campaign was shared over 128k times from some major accounts.

NULL