Some world leaders are paid more than others, but how does their pay packet reflect their country’s economic makeup? In Pay Check users can discover which leaders of OECD countries enjoy the highest base pay, and compare this to their country’s GDP, population and average earnings.
IG approached Verve Search asking us to create a campaign that would:
- Achieve top-tier, authoritative, editorially valid links that increase site authority.
- Deliver LinkScore results of over 1000 points.
- Support and increase brand recognition efforts through coverage, social and print.
In order to create a series of graphs and tables showing the variations between the pay of World Leaders, we took data from Organisation for Economic Co-operation and Development.
By putting these stories together in a series of shareable, interactive graphs we were confident that we would get significant coverage.
Achieved top-tier, authoritative, editorially valid links that increase site authority.
Pay Check obtained 81 links from the largest authority sites, including
Delivered LinkScore results of over 1000 points.*
Support and increase brand recognition efforts through coverage, social and print.
In it’s first three months the campaign has been viewed online over 781k times. Furthermore the campaign was shared over 128k times from some major accounts.