Next Gen Cars
Campaign URL: http://www.gocompare.com/car-insurance/next-gen-cars/
We worked with school children to create Next Gen Cars; a fun and engaging campaign that was not only relevant to car insurance but also creative, shareable and entertaining.
- Achieve top-tier, authoritative, editorially valid links that increase site authority.
- Deliver LinkScore results of over 400 points.*
- Maintain their position at number 1 ranking for car insurance.
- Support and increase brand recognition efforts through coverage, social and print.
With Next Gen Cars we wanted to harness this creativity and challenge a group of six to twelve year olds to draw for us what they thought the cars of the future would look like.. Our talented team of in-house designers took these drawings and brought them to life by giving them a sharper, more professional style and interpretation.The end result was a gallery of magical proportions: cars that come with robot assistants and are powered by chocolate, unicorn-car hybrids that can go under water, hovering magnetic cars with solar panel roofs and cars with rainbow headlights and touchscreen doors!
We worked with journalists to put together the pieces of stories that they were looking to tell. Aware that an increasingly large number of these publishers automatically no-follow links, we made the campaign easily embeddable as we found links following these embeds to rarely be no-followed.
Achieved top-tier, authoritative, editorially valid links that increase site authority.
|TheVerge||Good News Network|
Deliver LinkScore results of over 400 points.
Maintain their position at number 1 ranking for car insurance.
We maintained GoCompare at position 1 for “Car Insurance” (hero keyword with 675k searches per month), “Car Insurance Online” (2k searches a month) moved from position 61 to 4, and “Best Car Insurance” (8.1k searches a month) moved from Position 13 to 9
Support and increase brand recognition efforts through coverage, social and print.
In total, the coverage was shared over 3,394 times and viewed an estimated 553,815 times.