Verve
Case Study
Home > Blog > Next Gen Cars For Gocompare Com

We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Next Gen Cars

Client: GoCompare.com
Market: UK
Campaign URL: http://www.gocompare.com/car-insurance/next-gen-cars/

We worked with school children to create Next Gen Cars; a fun and engaging campaign that was not only relevant to car insurance but also creative, shareable and entertaining.


Objectives
Verve Search have been working on GoCompare.com Car products since 2015. For this campaign they wanted to;

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 400 points.*
  3. Maintain their position at number 1 ranking for car insurance.
  4. Support and increase brand recognition efforts through coverage, social and print.

Strategy
With Next Gen Cars we wanted to harness this creativity and challenge a group of six to twelve year olds to draw for us what they thought the cars of the future would look like.. Our talented team of in-house designers took these drawings and brought them to life by giving them a sharper, more professional style and interpretation.The end result was a gallery of magical proportions: cars that come with robot assistants and are powered by chocolate, unicorn-car hybrids that can go under water, hovering magnetic cars with solar panel roofs and cars with rainbow headlights and touchscreen doors!

We worked with journalists to put together the pieces of stories that they were looking to tell. Aware that an increasingly large number of these publishers automatically no-follow links, we made the campaign easily embeddable as we found links following these embeds to rarely be no-followed.

Results
Achieved top-tier, authoritative, editorially valid links that increase site authority.

LinkScore: 15,785

Over 486 links from top sites including:

AdWeek MSN
TheVerge Good News Network
APlus Laughing Squid
Mentalfloss The Drive
Motor1 TopSpeed

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Deliver LinkScore results of over 400 points.

 

Maintain their position at number 1 ranking for car insurance.

We maintained GoCompare at position 1 for “Car Insurance” (hero keyword with 675k searches per month), “Car Insurance Online” (2k searches a month) moved from position 61 to 4, and “Best Car Insurance” (8.1k searches a month) moved from Position 13 to 9

Support and increase brand recognition efforts through coverage, social and print.

In total, the coverage was shared over 3,394 times and viewed an estimated 553,815 times.

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