Verve
Case Study
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We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Historic London

Client: Expedia
Market: UK
Campaign URL: https://www.expedia.co.uk/vc/historicLondon

Using Google’s Streetview functionality, we overlaid 100 year old photographs above the current sceneries to create Historic London. This enables users to peruse the bustling streets of London to see how some of the most famous parts of England’s Capital looked as far back as 100 years ago.

Objectives

Expedia approached Verve Search asking us  to create a campaign that would:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.
  3. Support and increase brand recognition efforts through coverage, social and print.

Strategy

Our plan was to create a simple, engaging gallery featuring historic images of key places and tourist hotspots in London and overlay them onto the modern day view of the location. In order for our campaign to stand out, we didn’t just want to overlay on top of modern photos, we took the extra step of placing historical images on top of Google StreetView. This allowed viewers to compare the famous touristic spots in a much more interactive way.

We curated high-quality images of famous landmarks and destinations in London and ensured that the images were appropriately framed to match the current view as seen on Google StreetView. This was a significant challenge as it was important to ensure position, angles and scale matched StreetView to give the user the best experience.

We worked on a kick-ass outreach strategy was required in order to create some ‘buzz’ around the campaign in advance, which would result in a surge of links from the launch.

Results

Achieved top-tier, authoritative, editorially valid links that increase site authority.

LinkScore 5,303

Historic London obtained 89 links from the largest authority sites, including;

Business Insider Evening Standard
Time Out The Sun
Independent BT
Daily Mail ITV


Delivered LinkScore results of over 1000 points.*

Support and increase brand recognition efforts through coverage, social and print.

The campaign has been viewed online over 164k times, as well as featuring offline in The Sun and Scotsman. ITV London news also covered the campaign in a segment during their evening news broadcast.

Furthermore the campaign was shared over 90k times from some major accounts.

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