Case Study
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A Contact Lens Company

Historic London

Client: Expedia
Market: UK
Campaign URL:

Using Google’s Streetview functionality, we overlaid 100 year old photographs above the current sceneries to create Historic London. This enables users to peruse the bustling streets of London to see how some of the most famous parts of England’s Capital looked as far back as 100 years ago.


Expedia approached Verve Search asking us  to create a campaign that would:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.
  3. Support and increase brand recognition efforts through coverage, social and print.


Our plan was to create a simple, engaging gallery featuring historic images of key places and tourist hotspots in London and overlay them onto the modern day view of the location. In order for our campaign to stand out, we didn’t just want to overlay on top of modern photos, we took the extra step of placing historical images on top of Google StreetView. This allowed viewers to compare the famous touristic spots in a much more interactive way.

We curated high-quality images of famous landmarks and destinations in London and ensured that the images were appropriately framed to match the current view as seen on Google StreetView. This was a significant challenge as it was important to ensure position, angles and scale matched StreetView to give the user the best experience.

We worked on a kick-ass outreach strategy was required in order to create some ‘buzz’ around the campaign in advance, which would result in a surge of links from the launch.


Achieved top-tier, authoritative, editorially valid links that increase site authority.

LinkScore 5,303

Historic London obtained 89 links from the largest authority sites, including;

Business Insider Evening Standard
Time Out The Sun
Independent BT
Daily Mail ITV

Delivered LinkScore results of over 1000 points.*

Support and increase brand recognition efforts through coverage, social and print.

The campaign has been viewed online over 164k times, as well as featuring offline in The Sun and Scotsman. ITV London news also covered the campaign in a segment during their evening news broadcast.

Furthermore the campaign was shared over 90k times from some major accounts.