Google Places – Global Approach ISS London 2012

I’ve just spoken at ISS (International Search Summit) in London this afternoon on doing Google Places optimisation on a global level. Great conference, fantastic food (important!) and good speakers.

Here’s my slide from the session, the presentation goes through the key points in optimising your Google Places campaign. I have also included an Appendix at the end with information I didn’t get time to go through in the session including recourses for Google Places, top citation sites and how to track Google Places in Google Analytics.