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Case Study
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We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Content Marketing Case Study – German Market

Client: Lenstore
Market: Germany

For Lenstore Germany we launched 6 campaigns over a period of 8 months. Four campaigns were created for a dual market purpose – UK and DE – translated and outreached in both the UK and German speaking markets (Germany, Austria and Switzerland). Two were country specific campaigns that were created specifically for the German speaking market.

Campaign URLs

Historic Berlin / Historisches Berlin (German specific campaign):
https://www.lenstore.de/vc/historisches-berlin/

historic-berlin-featured-image.jpg

historic-berlin-campaign-image.jpg

Colour Change / Farbwechsel (German specific campaign):
https://www.lenstore.de/vc/farbwechsel/

colour-change-campaign-image.jpg

In Perspective / Eine Frage der Perspektive (UK and DE campaign):
https://www.lenstore.de/vc/eine-frage-der-perspektive/

in-perspective-campaign-image

24 Hour London / 24 Stunden London (UK and DE campaign):
https://www.lenstore.de/vc/24-stunden-london/

24hour-london-campaign-image.jpg

The Eyes Have It / So weit das Auge reicht (UK and DE campaign):
https://www.lenstore.de/vc/so-weit-das-auge-reicht/

the-eyes-have-it-campaign-image.jpg

Can You Spot It? / Können Sie es finden? (UK and DE campaign):
https://www.lenstore.de/vc/können-sie-es-finden/

can-you-spot-it-campaign-image.jpg

Objectives

Our objectives were to:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Support and increase brand recognition efforts through coverage, social and print.
  3. Grow organic traffic and revenue sitewide.

Strategy

When it comes to campaign ideation and production, contact lenses are not a topic that journalists usually have much cause to write about. To this end we created a series of sight, vision and perception related content pieces for Lenstore.

The results

Lenstore obtained 92 links from the largest authority sites. These are the 6 biggest links from national publications including:

Spiegel Bild Stern
Business Insider DE Focus Geo

We were also able to secure regional coverage including:

HNA (Hessische Niedersächsische Allgemeine) Tz (Tageszeitung)

We also got coverage in other German speaking markets, in this instance Austria:

Krone.at News.at

The Lenstore DE campaigns have been viewed online 260K times as well as being shared over 6k times from major accounts.

From the time we got the first link for Lenstore DE (22nd of March 2018) until mid November 2018 the overall search visibility for Lenstore.de increased by 1,382%

Here is what the client had to say

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