Content Marketing Case Study – German Market
For Lenstore Germany we launched 6 campaigns over a period of 8 months. Four campaigns were created for a dual market purpose – UK and DE – translated and outreached in both the UK and German speaking markets (Germany, Austria and Switzerland). Two were country specific campaigns that were created specifically for the German speaking market.
Historic Berlin / Historisches Berlin (German specific campaign):
Colour Change / Farbwechsel (German specific campaign):
In Perspective / Eine Frage der Perspektive (UK and DE campaign):
24 Hour London / 24 Stunden London (UK and DE campaign):
The Eyes Have It / So weit das Auge reicht (UK and DE campaign):
Can You Spot It? / Können Sie es finden? (UK and DE campaign):
Our objectives were to:
- Achieve top-tier, authoritative, editorially valid links that increase site authority.
- Support and increase brand recognition efforts through coverage, social and print.
- Grow organic traffic and revenue sitewide.
When it comes to campaign ideation and production, contact lenses are not a topic that journalists usually have much cause to write about. To this end we created a series of sight, vision and perception related content pieces for Lenstore.
Lenstore obtained 92 links from the largest authority sites. These are the 6 biggest links from national publications including:
|Business Insider DE||Focus||Geo|
We were also able to secure regional coverage including:
|HNA (Hessische Niedersächsische Allgemeine)||Tz (Tageszeitung)|
We also got coverage in other German speaking markets, in this instance Austria:
The Lenstore DE campaigns have been viewed online 260K times as well as being shared over 6k times from major accounts.
From the time we got the first link for Lenstore DE (22nd of March 2018) until mid November 2018 the overall search visibility for Lenstore.de increased by 1,382%
Here is what the client had to say