Market: Norway, Sweden, Denmark, Finland
Campaign URL: https://www.unibet.dk/hub/esportens-mestre/en
With the League of Legends final drawing more viewers than the last game of the 2016 NBA Finals and total eSports prize pools exceeding $93 million; gaming has transformed from a pastime to a profession. For the elite, competitive gaming has become a profitable career and in eSports Champions we find out what makes these players stand out in a league of their own.
Unibet approached Verve Search asking us to create a campaign that would:
- Achieve a minimum of 100 top-tier, authoritative, editorially valid links that increase site authority.
- Deliver LinkScore results of over 2400 points (600 per market).
- Support and increase brand recognition efforts through coverage, social and print.
We used two decade’s worth of gaming tournament data to create a piece of branded content that would tell compelling stories, all of which highlight the growth of gaming. We sought to uncover who were the top earners, what games they played and where they come from. We were also able to shine a light on the women making an impact in the gaming scene.
Once the campaign was live, we monitored relevant news and events, adapting our outreach plan to capitalise on the interest in this topic, offering new angles relating directly to gamers and the world of gaming. The campaign coincided with many landmark eSport moments; most significant being a recent $10 million win at the International DOTA 2 Tournament (August 2017) and the release of BBC’s dedicated eSports channels.
By putting these stories together in a series of shareable, interactive graphs we were confident that we would get a LOT of coverage. And we weren’t wrong.
Achieve a minimum of 100 top-tier, authoritative, editorially valid links that increase site authority.
We achieved 134 links and in total, the coverage was shared 3,767 times and viewed an estimated 1,719,41 times .
We achieved coverage on some of the most authoritative sites in the world (as well as getting high quality coverage in the Nordics) including;
|The Mirror||E24 Norway|
|The Metro (Sweden)|
Delivered LinkScore results of over 2400 points.
Supported and increased brand recognition efforts through coverage, social and print.
The campaign was also featured offline in Politiken:
The campaign has been shared widely including by the Evil Geniuses (one of the world’s most renowned eSport teams) with 460,000 followers.
Inspirational speaker Tony Robbins also posted it on Twitter to his 3 million followers.