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@LisaDMyers

outREACH Workshop April 2020

Conference and events are being cancelled left, right and centre - which is why we wanted to give you the opportunity to be inspired, keep your mind sharp and continue to learn and grow. Verve Search are delighted to announce that we are hosting a FREE online outREACH Workshop. Spend the morning... More

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Campaign Spotlight – Movie Mortality

We may all be working from home because of the coronavirus outbreak, but our spirits at Verve Search are still high. We recently celebrated the success of our second consecutive viral campaign, weeks after the success of Insta Wealth. It was a tough act to follow, but Movie Mortality for Buzz Bingo... More

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How brands are helping people in need during the pandemic

You don’t need to look far to find another alarming statistic or piece of bad news about the current pandemic.  But not all news needs to be negative, particularly at a time like this.  In recent weeks, social media has platformed its fair share of positivity, including Italians hosting... More

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Campaign Spotlight – Insta Wealth

Everyone in digital PR wants to work on a ‘viral’ campaign – content that doesn’t just generate links, but also high-profile TV, radio, print and social media coverage. We want these campaigns to create a story that resonates and gets people talking, with a headline that readers would... More

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Campaign Spotlight – Lenstore Visual Content

My latest campaign spotlight focuses on three similar campaigns we produced for Lenstore, all of which have been consistently covered by national and international lifestyle journalists. These campaigns are Moving Perspectives, The Stroop Effect and Photographic Memory. I will discuss each... More

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Campaign Spotlight – Crep Check

Starting this month, we will be sharing with you an example of a campaign which has delivered amazing results for a client over the course of the previous month. This month, we produced Crep Check for Farfetch, a luxury fashion retailer. The campaign looks at the most valuable trainers currently... More

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outREACH Conference 2019

A huge thank you to everyone who attended this year’s outREACH conference! It may have been drizzly outside, but we had a great day and were honoured to host amazing speakers and enthusiastic attendees. The outREACH conference is designed to give everyone a helpful insight into the... More

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How to write an outreach email that gets links

Subject line The subject line is the most important part of the outreach email. With some journalists at national publications writing eight to ten articles per day and receiving anywhere upwards of 100 emails a day, catching their eye with a newsworthy and noticeable subject line is essential.... More

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My First Month in The SEO World

May has been an interesting month in my life. After a few months of job hunting, I was given the cool opportunity to become part of the Verve SEO team. I joined Verve Search at the beginning of May and officially became an SEO newbie. Before I started here, my only encounter with SEO was a 4-month... More

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Fixing Google’s Keyword Search Volume Aggregation

If you ask Google Keyword Planner the search volume for 'cheap windows laptop' in the US, it'll tell you that it's 100-1k - thanks for the help Google! If, instead, you turn to the tools providers you'll get answers somewhere in the range of 1.5k (Searchmetrics) to 2.9k (SEOMonitor). Yet, what... More

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