When we first started link building we'd talk about raw number of links. Most would like to think that those days are gone and that, since Penguin, quality matters more than quantity. As a result, many have moved to talking about number of links above a certain metric - typically Domain Authority... More

Handing over technical recommendations often comes with some trepidation; how long might it take for them to be implemented, will they be implemented at all and, if so, will they be implemented correctly? That's why understanding how development cycles occur, how items are prioritised and who you... More

We've previously talked about running Screaming Frog's Crawler on Google's Compute Cloud. Now, I want to share how we took this to the next level - how you can use this to automatically crawl as many websites as you want simultaneously. Running Screaming Frog In the Cloud As a quick reminder, the... More

Screaming Frog is the industry standard SEO crawler, but it can slow down your computer and monopolise your internet connection. By running it, instead, on Google's Compute Cloud it can run significantly faster and you're free to get on with other jobs whilst it runs. Moreover, if you can run one... More

Want to understand the real value of the links you’re building? Here at Verve Search, for the past five years, we’ve been developing a proprietary metric to do just that. Up to now, we’ve kept it exclusively for our clients, but, in the interests of transparency, and for the benefit of the... More

Optimising page load times on mobile devices has been a hot topic for sometime now. Different techniques, best practices and technologies have been suggested to improve load times and provide better mobile user experience. AMP is a method that is taking a rather different approach to web page... More

If you’re still in the process of finalising a list of your new year goals, then you’re not alone. I’ve spent the past couple of weeks making measurable lists of what I’d like to achieve this year, but  my number one goal is to learn to code in web programming languages. Being part of a... More

Google Search Console is one of the very few places you can get free link and ranking data. Even when compared to paid sources it often has better link data and reports on more long tail keyword data because it's the only provider that has direct access to Google's data. Link & Ranking Data... More

Spinner widgets are one of the UI components that are often used in games, in which either a user interaction or an internal process changes the content of the widget, but instead of a static change, the widget transitions smoothly by spinning from the old value to the new one. You might recognise... More

Recently I've been involved in a tech audit that was mainly around hreflang implementation. The hreflang attribute specifies the language of the site depending on location. Throughout the audit, I felt that things could have been a lot easier if the developers handled the hreflang implementation... More