When we first started link building we'd talk about raw number of links. Most would like to think that those days are gone and that, since Penguin, quality matters more than quantity. As a result, many have moved to talking about number of links above a certain metric - typically Domain Authority... More

Optimising page load times on mobile devices has been a hot topic for sometime now. Different techniques, best practices and technologies have been suggested to improve load times and provide better mobile user experience. AMP is a method that is taking a rather different approach to web page... More

If you’re still in the process of finalising a list of your new year goals, then you’re not alone. I’ve spent the past couple of weeks making measurable lists of what I’d like to achieve this year, but  my number one goal is to learn to code in web programming languages. Being part of a... More

Recently I've been involved in a tech audit that was mainly around hreflang implementation. The hreflang attribute specifies the language of the site depending on location. Throughout the audit, I felt that things could have been a lot easier if the developers handled the hreflang implementation... More

Guest blogging can be a great way to obtain links, but the strategy has been so over-used in the last few years that most site owners are just saying no. The average webmaster is spammed with dozens of generic outreach emails every week, so it's no surprise that our requests are met with anger or... More

It's well-known that online competitions have social benefits for brands, but did you know that they can also be a great part of an SEO strategy? We’ve had success in running giveaways to obtain links from ‘hard-to-get’ websites. The deal is, we run a competition on a third party site,... More