This is the first video in a three part series from our free outREACH workshop. This was a series of workshops teaching actionable tips and techniques that will enhance your creative content and link-building strategy. In this first video, Lisa Myers, the CEO and Founder of Verve Search, goes... More

At the beginning of 2017, we decided to embark on a new challenge - run a conference! Lisa, a seasoned conference speaker, had felt for a long time that there was an appetite in the industry for a conference 100% dedicated to outreach, and that we should run it. We booked the venue the very next... More

One dreary morning in January we decided that it would be a good idea to host a conference in the summer, you know, just to challenge ourselves a little. The next day the venue was booked. A week later we’d got the branding sorted and had put up a page on the website. Now there are just a... More

‘Churnalism is a form of journalism in which press releases, stories provided by news agencies, and other forms of pre-packaged material, instead of reported news, are used to create articles in newspapers and other news media.’ Churnalism is a reality for many editorial teams in 2017.... More