Want to understand the real value of the links you’re building? Here at Verve Search, for the past five years, we’ve been developing a proprietary metric to do just that. Up to now, we’ve kept it exclusively for our clients, but, in the interests of transparency, and for the benefit of the... More

Google Search Console is one of the very few places you can get free link and ranking data. Even when compared to paid sources it often has better link data and reports on more long tail keyword data because it's the only provider that has direct access to Google's data. Link & Ranking Data... More

What is a partial match manual penalty? A partial match penalty is a manual action taken by Google against your website. The result of this action can be in the form of not performing as well in search results as before or not even showing up at all. Google believes that your website is in... More

Last week, I attended my very first Analytics-centred think tank held in the heart of London and organized by Linkdex. Bearing the title ‘Going beyond the Data’, the aim of the think tank was to help companies understand how to extract strategic value from their existing data through powerful... More

This year’s Linkdex Think Tank 'Going Beyond the Data' held in the swanky One Alfred Place was a delight to attend with fantastic speakers on a variety of topics. The core theme of the day was the ever increasing amount of data that is at our disposal and how we can get the most of it. The talks... More

Last week I wrote about getting useful insights from Google Analytics (GA) not provided data. The primary focus of that article was aimed at attaining and analysing keyword data for useful information. I wish I knew what awaited all digital marketers around the world. Over the past two years,... More

I was lucky enough to attend Dara’s Advanced Google Analytics (GA) training course on Thursday at #brightonSEO. The issue of Google’s (not provided) came up within the first five minutes of the hour. Everyone had a deathly, depressed look on their face. Including me. Perhaps the biggest take... More

It was great to be speaking yesterday at International Search Summit. I met a lot of smart people involved in international SEO and shared the "Verve Search way" with them. I promised I would share my slides ASAP, so here they are. I covered a topic sometimes omitted at SEO conferences, giving a... More

Day one of the SES conference kicked off with a high-energy talk from Avinash Kaushik who bounced around the stage with supreme confidence and a booming voice. It was incredibly exciting to hear ideas from someone who so clearly lives and breathes his trade and shares our passion for the industry.... More

Back in the early days of my online business efforts, I had very little knowledge about what was happening “behind the scenes”. In fact, the only way I knew where my customers were coming from was by reading the postal addresses they provided for me to send their products to. I would pick... More