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Case Study
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We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Can You Spot it

Client: Lenstore
Market: UK
Campaign URL: https://www.lenstore.co.uk/vc/can-you-spot-it/

For Lenstore we created an interactive find-it game that encourages users to find 5 hidden objects in a myriad of different sceneries.  Whether it’s a caterpillar hidden in a sushi roll, a mushroom in an ocean of jellyfish, or even a snake among the watermelons, Can You Spot It? tested users reaction times and perceptive abilities in a series of interactive images.

Objectives
The objectives set by Lenstore were to:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.
  3. Support and increase brand recognition efforts through coverage, social and print.
  4. Grow organic traffic and revenue sitewide and, in particular:
    • for the strategically and commercially important ‘contact lenses’ page;
    • improving rankings for the 1,178 commercial keywords that they were tracking

Strategy:
We began with a technical SEO audit, which resulted in a range of recommendations which (in conversation with Lenstore’s lead developer) we prioritised based on likely impact and taking into account the internal resources available. We continued to work closely with the Lenstore team to help implement recommendations.

 

When it came to campaign ideation and production, contact lenses are not a topic that journalists usually have much cause to write about. To this end we created a series of sight, vision and perception related content pieces for Lenstore including Can You Spot It; a game where users try and find items hidden within detailed designs and are able to compare how they fared versus the Great British public. It was these comparison results that would give our outreach a plethora of angles that were bound to entice journalists.

Results
Achieved top-tier, authoritative, editorially valid links that increase site authority.

Over 161 links from top tier sites including:

The Sun Mental Floss
Daily Mail Esquire
Today USA Yahoo
Good Housekeeping Country Living
MSN Readers Digest

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Delivered LinkScore results of over 1000 points.

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Supported and increased brand recognition efforts through coverage, social and print.

In total, the coverage was shared over 13,431 times by some very high profile accounts including

Daily Mail Reader’s Digest New Zealand
INSIDER Mental Floss
The Sun Reader’s Digest Asia
Esquire Reader’s Digest Australia

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The campaign was viewed 3,104,094 times, with the game itself was played by over 457,000 users

Grew organic traffic and revenue sitewide and, in particular:

    • for the strategically and commercially important ‘contact lenses’ page;
    • improving rankings for the 1,178 commercial keywords that they were tracking

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As a result of our work, over the course of the next 12 months Lenstore are forecasting more than £1.1 million in additional revenue.

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