Campaign URL: http://www.gocompare.com/money/billionaire-league/
For the first time ever we took decades worth of financial data on the richest people in the world to create a piece of branded content that would tell incredibly simple, yet compelling stories.
GoCompare.com approached Verve Search asking us to create a campaign that would:
- Achieve top-tier, authoritative, editorially valid links that increase site authority.
- Deliver LinkScore results of over 1000 points.*
- Support and increase brand recognition efforts through coverage, social and print.
Our strategy was to create a data based campaign, using data from rich lists over the last 20 years and draw out key insights about the make-up of a billionaire. We collected most of our data from Forbes, ‘The World’s Billionaires List’, which we knew would help give the campaign authority. This gave us the basic information, such as name, age, location, net worth, line of business, etc. In order to find out more obscure information, such as how many billionaires wear glasses, their star signs, (and even how many were bald!), we undertook a huge research effort, scouring the internet for information and images of all the billionaires of the world.
By putting these stories together in a series of shareable, interactive graphs we were confident that we would get significant coverage.
Billionaires League was a light-hearted, yet informative piece that would be of interest to anyone who has ever wondered about the lives of the loaded.
Achieved top-tier, authoritative, editorially valid links that increase site authority.
By cutting up the angles and selling them in one-by-one, we were able to achieve six months of coverage for this campaign from major publications. Billionnaires League obtained 98 pieces of coverage and 86 links from the largest authority sites, including;
|Business Insider||The Telegraph|
|Daily Mail||The Sun|
|The Independent||MSN News|
|The Mirror, Inc.||Fox News|
The campaign built links to the savings page on Gocompare.com’s site. Between the campaign launch and the end of August 2016, the folder’s organic visibility increased by 69% (as measured by Searchmetrics):
Delivered LinkScore results of over 1000 points.*
Support and increase brand recognition efforts through coverage, social and print.
The campaign has been viewed over 2 milllion times, featuring multiple times on Business Insider, The Telegraph as well as on BBC.com and BBC.co.uk. It has also achieved international attention with high authority sites in the US, Philippines, Germany, Malaysia, Singapore and Norway.
Furthermore the campaign was shared over 20k times from some major accounts;