Verve
Case Study
Home > Blog > Billionaires League

We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Billionaire’s League

Client: GoCompare.com
Market: UK
Campaign URL: http://www.gocompare.com/money/billionaire-league/

For the first time ever we took decades worth of financial data on the richest people in the world to create a piece of branded content that would tell incredibly simple, yet compelling stories.

Objectives

GoCompare.com approached Verve Search asking us  to create a campaign that would:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.*
  3. Support and increase brand recognition efforts through coverage, social and print. 

Strategy

Our strategy was to create a data based campaign, using data from rich lists over the last 20 years and draw out key insights about the make-up of a billionaire. We collected most of our data from Forbes, ‘The World’s Billionaires List’, which we knew would help give the campaign authority. This gave us the basic information, such as name, age, location, net worth, line of business, etc. In order to find out more obscure information, such as how many billionaires wear glasses, their star signs, (and even how many were bald!), we undertook a huge research effort, scouring the internet for information and images of all the billionaires of the world.

By putting these stories together in a series of shareable, interactive graphs we were confident that we would get significant coverage.

Billionaires League was a light-hearted, yet informative piece that would be of interest to anyone who has ever wondered about the lives of the loaded.

Results

Achieved top-tier, authoritative, editorially valid links that increase site authority.

LinkScore 4,799

By cutting up the angles and selling them in one-by-one, we were able to achieve six months of coverage for this campaign from major publications. Billionnaires League obtained 98 pieces of coverage and 86 links from the largest authority sites, including;

Business Insider The Telegraph
Daily Mail The Sun
The Independent MSN News
BBC Entrepreneur
The Mirror, Inc. Fox News

The campaign built links to the savings page on Gocompare.com’s site. Between the campaign launch and the end of August 2016, the folder’s organic visibility increased by 69% (as measured by Searchmetrics):

Delivered LinkScore results of over 1000 points.*

Support and increase brand recognition efforts through coverage, social and print.

The campaign has been viewed over 2 milllion times, featuring multiple times on Business Insider, The Telegraph as well as on BBC.com and BBC.co.uk. It has also achieved international attention with high authority sites in the US, Philippines, Germany, Malaysia, Singapore and Norway.

Furthermore the campaign was shared over 20k times from some major accounts;

NULL