Posts By Jack Bamfield

My latest campaign spotlight focuses on three similar campaigns we produced for Lenstore, all of which have been consistently covered by national and international lifestyle journalists. These campaigns are Moving Perspectives, The Stroop Effect and Photographic Memory. I will discuss each... More

Starting this month, we will be sharing with you an example of a campaign which has delivered amazing results for a client over the course of the previous month. This month, we produced Crep Check for Farfetch, a luxury fashion retailer. The campaign looks at the most valuable trainers currently... More

Subject line The subject line is the most important part of the outreach email. With some journalists at national publications writing eight to ten articles per day and receiving anywhere upwards of 100 emails a day, catching their eye with a newsworthy and noticeable subject line is essential.... More