Posts By Jack Bamfield
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We may all be working from home because of the coronavirus outbreak, but our spirits at Verve Search are still high. We recently celebrated the success of our second consecutive viral campaign, weeks after the success of Insta Wealth. It was a tough act to follow, but Movie Mortality for Buzz Bingo... More
Everyone in digital PR wants to work on a ‘viral’ campaign – content that doesn’t just generate links, but also high-profile TV, radio, print and social media coverage. We want these campaigns to create a story that resonates and gets people talking, with a headline that readers would... More
My latest campaign spotlight focuses on three similar campaigns we produced for Lenstore, all of which have been consistently covered by national and international lifestyle journalists.
These campaigns are Moving Perspectives, The Stroop Effect and Photographic Memory. I will discuss each... More
Starting this month, we will be sharing with you an example of a campaign which has delivered amazing results for a client over the course of the previous month.
This month, we produced Crep Check for Farfetch, a luxury fashion retailer. The campaign looks at the most valuable trainers currently... More
Subject line
The subject line is the most important part of the outreach email. With some journalists at national publications writing eight to ten articles per day and receiving anywhere upwards of 100 emails a day, catching their eye with a newsworthy and noticeable subject line is essential.... More