Verve
Case Study
Home > Blog > Alternate Architecture For Gocompare Com

We have been so impressed with the creativity of the campaigns Verve Search have produced for us and the coverage it’s achieved. Their dedication to quality and results is second to none. And it shows in the results.
Anders Nilsson, Head of PR and Outreach,
GoCompare.com

Verve Search’s bold and innovative approach has proven to be a huge success for us time and time again. They regularly exceeded our expectations not only with their creative campaigns and production but also with their forward thinking. They continue to get links from some of the most high-profile sites in the Nordics and we couldn’t be happier with the results!
Anna Stower, SEO Manager
Expedia

Since we started working with Verve, we’ve been really impressed with how much they’ve been able to achieve. We’re extremely pleased with the results they’ve been able to generate and this has made a significant contribution to our bottom line.
Jon Davies, Head of Marketing,
Lenstore

Alternate Architecture

Client: GoCompare.com
Market: UK
Campaign URL:https://www.gocompare.com/home-insurance/alternate-architecture/

Some of the most iconic landmarks in the world had rejected designs that look a lot different from the recognisable designs we know and love today; can you imagine a giant Elephant in Paris? In Alternate Architecture we took the original designs for a number of iconic buildings and compared them with the sites as we all know and love them today.

alternate-architecture

Objectives
GoCompare.com are one of Verve Search’s longest standing clients. They increased our budget, asking us  to create a campaign for their Home Insurance products that would:

  1. Achieve top-tier, authoritative, editorially valid links that increase site authority.
  2. Deliver LinkScore results of over 1000 points.*
  3. Support and increase brand recognition efforts through coverage, social and print.

Strategy
We produced content that had the ‘comparison factor’ which GoCompare.com are famous for and would also appeal to general interest publications. Beautiful designs of famous monuments as they are and as they could have been were designed in house and presented in a clean simple format. Our outreach team would target top-tier journalists with a range of angles and stories that were incredibly successful at peaking the interest of the public.

Results
Achieved top-tier, authoritative, editorially valid links that increase site authority.

198 links from some of the largest authority sites including

Daily Mail This Is Money
USA Today APlus
MSN ArchDaily
Lonely Planet Mental Floss

logos-2

 

Delivered LinkScore results of over 1000 points.

target2

Supported and increased brand recognition efforts through coverage, social and print.

This campaign peaked the interest of journalists and the general public alike with over 970,000 coverage views and 10,263 social shares, from relevant and highly authoritative social media accounts;

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