Some of the most iconic landmarks in the world had rejected designs that look a lot different from the recognisable designs we know and love today; can you imagine a giant Elephant in Paris? In Alternate Architecture we took the original designs for a number of iconic buildings and compared them with the sites as we all know and love them today.
GoCompare.com are one of Verve Search’s longest standing clients. They increased our budget, asking us to create a campaign for their Home Insurance products that would:
- Achieve top-tier, authoritative, editorially valid links that increase site authority.
- Deliver LinkScore results of over 1000 points.*
- Support and increase brand recognition efforts through coverage, social and print.
We produced content that had the ‘comparison factor’ which GoCompare.com are famous for and would also appeal to general interest publications. Beautiful designs of famous monuments as they are and as they could have been were designed in house and presented in a clean simple format. Our outreach team would target top-tier journalists with a range of angles and stories that were incredibly successful at peaking the interest of the public.
Achieved top-tier, authoritative, editorially valid links that increase site authority.
199 links from some of the largest authority sites including
|Daily Mail||This Is Money|
|Lonely Planet||Mental Floss|
Delivered LinkScore results of over 1000 points.
Supported and increased brand recognition efforts through coverage, social and print.
This campaign peaked the interest of journalists and the general public alike with over 970,000 coverage views and 10,263 social shares, from relevant and highly authoritative social media accounts;