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A4U Expo – Lisa Myers “Beyond Linkbaiting” Presentation

I promised I would share my presentations from A4U so here’s the first installment. On Day1 of A4U Expo I spoke on the panel “Beyond Linkbaiting” with Kelvin Newman from Site Visibility and Dixon Jones from Receptional (and MajesticSEO). I very much enjoyed speaking on link development as it’s a key area of SEO and one Verve Search takes very seriously. At Verve Search we do all our link development in-house and don’t outsource as we believe it’s crucial for success to have SEOs working closely with the clients.

The presentation gives an insight into the key areas of link development strategies:

- Content Syndication (referred to in this presentation as Contentlinkation)
– Link baiting (the process of creating content with the objective of recieving links)
– Site Seeding (the research you do beforehand including competitor backlink analysis)
– Relationship building
– Press releases
– Events and Offline activity
– Social Media

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