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British Soaps: Life and Death

Love affairs, estranged families and murders: British soap operas have entertained the nation with daily escapism for decades, but are they really so far-fetched? We’ve ranked Britain’s longest-running soaps by how frequent their more dramatic moments actually are, and compared their statistics... More

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Expedia Case Study

Client: Expedia Market: United Kingdom, Denmark, Sweden, Norway and Finland. Contract length: Five years Number of campaigns delivered:  55 large-scale creative campaigns. Number of links: In excess of 2,500 high-quality, relevant, links from top-tier publications around the world. We... More

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Party Casino

While working with Party Casino we launched 3 campaigns over a period of 4 months: What makes a Hollywood Hit? https://casino.partycasino.com/en/blog/what-makes-a-hollywood-hit/ Which actors, directors and studios have made the most profitable movies? We analysed four decades of film data to... More

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Campaign Spotlight – Lenstore Visual Content

My latest campaign spotlight focuses on three similar campaigns we produced for Lenstore, all of which have been consistently covered by national and international lifestyle journalists. These campaigns are Moving Perspectives, The Stroop Effect and Photographic Memory. I will discuss each... More

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Job Alert: Tech SEO Specialist

Job title: Technical SEO Specialist Salary: Competitive Benefits: Pension, BUPA Healthcare + eligible for company bonus scheme Verve Search is recruiting for a Technical SEO Specialist to join our rapidly growing team. Are you passionate about SEO and looking for a new challenge this might be... More

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Campaign Spotlight – Crep Check

Starting this month, we will be sharing with you an example of a campaign which has delivered amazing results for a client over the course of the previous month. This month, we produced Crep Check for Farfetch, a luxury fashion retailer. The campaign looks at the most valuable trainers currently... More

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outREACH Conference 2019

A huge thank you to everyone who attended this year’s outREACH conference! It may have been drizzly outside, but we had a great day and were honoured to host amazing speakers and enthusiastic attendees. The outREACH conference is designed to give everyone a helpful insight into the... More

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How to write an outreach email that gets links

Subject line The subject line is the most important part of the outreach email. With some journalists at national publications writing eight to ten articles per day and receiving anywhere upwards of 100 emails a day, catching their eye with a newsworthy and noticeable subject line is essential.... More

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My First Month in The SEO World

May has been an interesting month in my life. After a few months of job hunting, I was given the cool opportunity to become part of the Verve SEO team. I joined Verve Search at the beginning of May and officially became an SEO newbie. Before I started here, my only encounter with SEO was a 4-month... More

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4 Things You Never Knew About Sitemap Submissions

Whenever a sitemap changes it's important to notify Google and Bing of the change by pinging <searchengine_URL>ping?sitemap=sitemap_url . Whilst these URLs are meant for bots, they do return an actual html page. When you look at Google's responses though, you'll notice four interesting... More