The change in your pocket could be worth a small fortune. We’re not just talking coins that have been used in the last century, but even those from the previous decade. Here are five of the rarest coins since 2008 that could be hiding in your piggy bank, that you’d want to sell rather than spend.
2008 Undated twenty pence
Original worth: 0.20p, value now £100
With a percentage value increase of nearly 40,000%, the undated twenty pence is one of the rarest error coins that could be hiding among your change. This â€˜mule’ coin was caused by an error in 2008, where there was an incorrect pairing of obverse and reverse dies. Estimates from the Royal Mint believe there are around 200,000 of these coins released.
2009 Kew Gardens fifty pence
Original worth: 0.50p, value now: £30
The most scarce 50p in general circulation, there were only 210,000 of these coins released by the Royal mint in 2009. The design features the famous Chinese Pagoda, which dates back to 1761. Although the coin has been released for 10 years, the sheer low number available make this a real gem of a coin to find.
2016 Peter Rabbit coloured fifty pence
Original worth: 0.50p, value now: £600
Although a collector coin, and not typically available except from specialist vendors. The coloured 50p featuring Beatrix Potter’s famous rabbit creation is one of the most sought after now that it is sold out. Some vendors have been selling them for over the estimated price, with the range typically falling between £500 and £800.
2007 Elisabeth II â€˜Abolition of the Slave Trade’ error coin
Original worth: £2.00, value now £1,100
Another error coin, the problem with this 2007 two pound release was the inscription on the side. This mixup occurred because the actual inscription â€˜AM I NOT A MAN AND BROTHER’, on the Abolition Slave Trade coin, was instead inscribed â€˜UNITED INTO ONE KINGDOM’ (which was supposed to be from the Act of Union Anniversary coin instead).
2012 Olympics swimming fifty pence
Original worth: 0.50p, value now: £1000
29 different 50p coins were released to coincide with the 2012 Olympics, all of them showing a different sport. But the rarest 50p occurred because of an error, the Aquatics 50p originally showed the waves covering the swimmer’s face, these were later adapted to have the face clear. It is unknown how many of the coins there are, and the subtlety in difference make them hard to spot, but if you can, it could earn you nearly £1000.
This post was written by Alex Cassidy, one of England’s leading coin experts. Following his pHD in the foundational principles of Mesopotamian minas as a dominant currency in 250BC society he became a founding member of the British Association of Numismatic Societies. He has been prominently featured in The Metro, The Mirror, ITV and many other international publications on the subject.
How to Outreach Journalists in the Age of “Churnalism”
â€˜Churnalism is a form of journalism in which press releases, stories provided by news agencies, and other forms of pre-packaged material, instead of reported news, are used to create articles in newspapers and other news media.’
Churnalism is a reality for many editorial teams in 2017. They no longer have the luxury of spending hours writing lyrical longform tomes on a subject of their choosing. Instead they are expected to produce 5-10 pieces of highly shareable content a day that will keep readers , and advertisers , coming back to the site.
As a result journalists need to not only know what’s happening now, they also need to know what’s coming next. The pressure is on them to deliver something that stands out in the hyper-competitive wormhole of the content marketplace.
So how do we effectively deliver content to such a pressured, busy group of people? What are the myths that need dispelling and what methods can we detail to ensure that we are doing everything within our power to ensure coverage from these websites?
Give Them Everything
There’s a time and a place for suspense, but your outreach email isn’t it. You’re not Raymond Chandler, so include everything that a journalist needs to write an article in the first email.
The highest praise , and in many ways the ultimate goal , is to make it so that the journalist can practically copy and paste what you’ve said into their CMS, hit publish and move on to their next post.
The media landscape is geared towards one key factor: speed. If you can’t get there first, at least get there early. The early bird may get the worm but the second mouse gets the cheese.
By adapting your outreach to this mind-set and not making your email a riddle, you’ve already done 90% of the journalist’s job for them, increasing your chances of gaining coverage.
Follow Up Follow Up Follow Up!
Not wanting to sound too dramatic, but outreach can sometimes feel like you’re shouting into the void. Despite multiple subject lines, constant tinkering and casting a wide net – replies don’t always come as thick and fast as you’d like.
But don’t let the silence stall your motivation. As Roman philosopher Seneca said â€˜luck is when preparation meets opportunity’. The opportunities for coverage don’t end after the first email. Put simply: follow-ups are fundamental, so make sure to keep communication up at your end.
I can count over a dozen recent instances where a journalist has enthusiastically covered a campaign without ever sending me back a reply. So firstly make sure to check to see if it’s been covered before you follow-up. As a start: search for the campaign (or set up alerts), check Majestic and monitor Google analytics. You may well find out about the coverage by reading about it online.
But when do you stop? I tend to keep it to two maximum, after all, they may well not be replying because the campaign isn’t good enough, it’s not their beat, or what you’ve written hasn’t sold it to them. But it’s important to let them make that decision themselves, and by stopping at the first hurdle, you’re making it for them.
Multiple People Same Publication
Don’t be afraid to email the same piece of content to multiple journalists at the same publication.
Yes, it’s important to keep emails personalised, but as we have already established, journalists are very busy people, and they understand that you need to cast a wide net to get the coverage. They’re not going to take it personally, simply because they don’t have the time.
It’s not worth only sending an email to an editor in the hope they will delegate it to a writer, or just sending it to a writer in the hope they will pitch it to their editor. It’s not a two birds one stone scenario – you want to hit as many birds with as many stones and, repeatedly, when necessary.
Ultimately it’s worth remembering that in 2017 you are not only competing with the swathes of other link-builders, outreach people and PR professionals, but also with the journalist’s time. If you respect that, and adapt to their reality instead of trying to force your own, you will have a lot more success, and potentially make some reliable contacts for the future.
Want to know more? We are hosting our very own conference 100% dedicated to outreach! Click the outREACH Conference logo for more information.