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Infographic – Do, or do not, there is no try


Infographic – Do, or do not, there is no try

Infographics are still a very popular way of creating social media and link bait for SEO. A  good creative infographic can generate a lot of social shares, mentions as well as links from other websites. But for every great and useful infographic, there tends to be ten very bad ones.

There are some key factors you should consider before you decide that an infographic is the best way to go.

We have created a list of

You have a designer at hand who can develop the infographic for you

This is key to any infographic project. The infographic lives and dies with its visual impact and you are absolutely dependent on someone who knows how to make the best out of that. Be sure to brief the designer early on in the project and be specific about what you want and how you want it. Do give the designer some space to be creative though, that always ensure the best outcome.

You have enough time

Creating an infographic is not done in a day. You need to do proper research, develop an idea, then do some more proper research again, then develop the idea further and then you might be ready to start thinking about putting the infographic together. Infographics are graphic demonstrations of knowledge, so creating a product that you don’t really have time to research in-depth beforehand is not the best idea.

You are analytical

More than any other link bait, a successful Infographic requires analytical skills. You will most likely have to deal with some kind of empirical or statistical data which you don’t just need to understand but also interpret and explain in an accessible manner to others. It is a good idea to leave the analytical part to a specific group people so that they can concentrate on getting this crucial part right.

You have a compelling concept idea (and others think so too)

This doesn’t only apply to infographics, but we still want to emphasise it: without a great concept for your content, you have nothing. In order to stand out from the zillions of infographics out there, you need to build something unique and catchy. The story, information and data you have in front of you need a package, a form. It’s all about the angle.

Remember also to test the concept for potential hosts before you start creating the infographic. You need to make sure that you are not the only one thinking that your concept idea is awesome. Ideally you will test your concept to at least two sites in the field before taking the next step forward.

Don’t do the infograhpic IF:

Something similar has been done before

Take time to research around to see whether your idea has already been developed into an infographic by someone else. If so, it doesn’t mean that your idea can’t be used, but it may be wise to go for a different concept, such as for instance a video, an article or a competition. You may come across great infographics in your field, but don’t fall for the temptation to copy or imitate. Do something new instead!

You can’t explain the Infographic in one sentence

It’s great with lots of information, at least if you manage to present it accessibly, but sometimes you can bring too much to the table and it becomes too complex and loses its punch. Aim for developing one overarching idea which is clear and accessible. If you cannot find a way to do that, it might mean that you should think about other concepts for your idea. An infographic is absolutely dependent on structure and clarity.

You are unsure about your facts (and cannot find a way to double check them)

As much as your idea pops and your colleagues love it, you need your facts sorted. This is particularly true to an infographic, as an infographic is basically information put into a fancy dress. If you are not sure about your facts and have no way of figuring out whether they are correct, you should think about how you can implement your idea in another concept which doesn’t require as much inside knowledge.