Case Studies
Home > Alvar Aalto


Services: SEO, Creative Campaign development and Strategic Outreach
Market: Finland

The objectives: Alvar Aalto was a pioneering architect and a cultural icon in Finland. This year marked the the 40th anniversary of his death, and so, to commemorate his legacy, and celebrate his life’s work we created a piece which features 15 of his most celebrated buildings. The core objectives were to:

  • Generate high authority links
  • Increase brand recognition through coverage in local, and national Finnish press

The results:

  • 53 links from 41 online publications which has generated over 45K campaign views
  • Links from the biggest newspapers of the country: Iltalehti and Ilta-Sanomat.
  • Both local and national tourist boards also featured the campaign. We received links from This is Finland, Visit Finland as well as Visit Espoo (the second biggest city of Finland).
  • The piece as featured in the top regional papers: Etelä-Suomen Sanomat, Karjalainen, Keskisuomalainen, Savon Sanomat and Ilkka.
  • High authority sites in research and education also linked to it. Academy of Finland embedded the piece on their news site and fi, a national education portal saved it to their architecture archives.
  • ArchDaily, the largest architecture portal on the web, featured the campaign on five different country versions.


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